Digital Content, Merchandising Manager

Dr. Bronner's

Digital Content & Merchandising Manager at Dr. Bronner's implementing ecommerce strategies and optimizing marketplace content.

Posted 7/16/2026full-timeVista • California • 🇺🇸 United StatesSeniorLead💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and implementing online marketplace content strategies that enhance brand positioning and drive measurable performance improvements in conversion rates and sales. Proficient in managing product detail pages, A+ content, and brand stores while collaborating with cross-functional teams to optimize user experience and content compliance.

Highest-signal resume keywords

Digital MerchandisingMarketplace Content ManagementConversion Rate Optimization (CRO)A/B TestingEcommerce Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Strategy DevelopmentProduct Detail Page (PDP) OptimizationCatalog ManagementUser Experience (UX) Best PracticesPerformance Analytics

Soft Skills

CollaborationProject ManagementCommunication

Tools & Technologies

Marketplace Analytic ToolsMicrosoft Office Programs

Industry Keywords

EcommerceBrand EquityConversion Rate (CVR)Retail ComplianceMarketplace Trends

About the role

Key responsibilities & impact

Develop and implement an online marketplace content strategy that aligns with brand positioning and drives traffic, sales, and brand equity.
Own the strategy, optimization, and performance of product detail pages (PDPs), A+ content, Brand Stores, and Brand Story for maximum conversion and discoverability.
Collaborate with Paid Media teams to align marketplace content with advertising campaigns (sponsored ads, DSP, seasonal promotions) and ensure strong intent alignment from ad to PDP/brand store.
Oversee product setup, catalog management, and PDP optimization across marketplaces with attention to user flows, variation selection, and mobile-first shopping behavior.
Manage product attributes, variations, and taxonomy to ensure complete, accurate, and optimized listings.
Work with creative teams defining UX- and CRO-informed creative briefs for content across PDPs, A+ content and brand stores (this role is responsible for creative briefs; creative execution is handled by design team).
Own marketplace CRO performance for PDPs and brand stores, using UX best practices, testing, and analytics to drive measurable conversion improvements.
Use marketplace analytic tools to track and optimize content and merchandising performance.
Conduct A/B testing of PDPs, images, and copy to improve conversion and CTR.
Monitor competitor activity and emerging marketplace trends to inform ongoing content and merchandising improvements.
Maintain content compliance with each retailers requirements and brand guidelines.
Stay updated on marketplace algorithm changes and content best practices stay competitive.
Other duties as assigned within job scope.

Requirements

What you’ll need

Bachelor's Degree from an accredited college or university in Business, Communications, Marketing or similar field.
7+ years of experience in digital merchandising and marketplace content management (e.g., Amazon, Walmart, or similar platforms).
Demonstrated track record of driving measurable performance improvements in conversion rate (CVR), revenue, and organic rank within ecommerce channels.
Proven ability to coordinate multi-disciplinary teams to deliver large-scale content launches (e.g., 50-100+ PDP updates) on time and aligned to performance goals.
Experience working closely with designers, agencies, or creative teams to develop high-performing assets without requiring hands-on design execution.
Knowledge of Microsoft Office Programs (Word, PowerPoint, Excel, Teams, and Outlook.)
Any combination of education and work experience that would be equivalent to the stated minimum requirements would qualify for consideration of this position.

Benefits

Comp & perks

Full company-paid medical (PPO), dental, and vision for employees and dependents
Annual discretionary bonus
13 paid holidays
Profit-sharing plan for retirement
Childcare assistance program
Access to certain health services that may be limited in your state
Dr. Bronners product discounts
Education Investment Initiative
Bring Your Dog to Work program
Free daily vegan lunches
Green Team and Toastmaster Vanpool Program
Employee Giving Program