Marketing

• Develop and deploy comprehensive marketing strategies for targeted infrastructure segments, including transportation, utilities, energy, midstream and industrial markets.
• Lead market entry and expansion strategies utilizing existing, enhanced or new services offerings.
• Align marketing initiatives with business development goals to maximize revenue and margin growth.
• Conduct detailed end-market analysis to identify growth opportunities, customer needs, and evolving trends.
• Perform counterparty analysis to understand key stakeholders, decision-makers, and influencers across the value chain.
• Collaborate with account and business development teams to refine targeting and engagement strategies.
• Lead competitive landscape assessments to identify threats, opportunities, and differentiation levers.
• Benchmark Diamond’s offerings against industry leaders to inform product positioning and innovation priorities.
• Maintain a dynamic view of competitor activities, pricing strategies, and go-to-market models.
• Design and implement market participation strategies that optimize channel mix, pricing models, and promotional tactics.
• Evaluate and recommend strategic partnerships, alliances, and co-marketing opportunities.
• Drive brand visibility and thought leadership in key industry forums and events.
• Manage the marketing innovation pipeline, identifying and championing new capabilities and tools.
• Support digital transformation initiatives to enhance customer engagement and data-driven decision-making.
• Mentor and guide future junior marketers and marketing managers, fostering a culture of excellence and continuous learning.
• Role may include domestic travel between Diamond sites or customer locations.

Dow

Senior Marketing Manager