Senior Marketing Specialist

Dow

Senior Marketing Specialist managing promotion and channel strategies for the Architectural Coatings segment at Dow. Focused on driving digital growth and effective execution plans with cross-functional collaboration.

Posted 6/25/2026full-timeCollegeville • Missouri, Pennsylvania • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

TypeScript

About the role

Key responsibilities & impact

Lead development and execution of integrated promotion strategies in close collaboration with Marketing, TS&D, and Communications.
Deliver compelling, differentiated value propositions and messaging aligned to customer “jobs to be done” across the Architectural Coatings market.
Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
Support and help shape the channel strategy, with a focus on optimizing distributor partnerships.
Ensure strong communication, enablement, and support tools are in place to drive channel effectiveness and growth.
Partner closely with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
Execute key initiatives and establish feedback loops from customers and the market to continuously refine strategy.
Serve as a core member of the NAA Architectural Coatings Market Management Team (MMT).
Co-lead the Segment Market Implementation Team (MIT), delivering detailed, execution-ready implementation plans aligned to segment priorities.
Drive lead generation across digital and traditional channels to build a robust, high-quality pipeline.
Support opportunity pipeline management to ensure conversion and sustained growth for the segment.
Contribute to value-based pricing strategies for existing and new products to optimize profitability and enable growth.
Build strong understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and volume growth.
Partner with TS&D to prioritize and advance key portfolio projects, with emphasis on broad market opportunities.
Support planning, execution, and development of commercial-ready outputs and materials.
Build and expand relationships across the Architectural Coatings value chain to strengthen market insight and identify new opportunities.
Establish credibility as a go-to resource for Architectural Coatings market intelligence and trends within the organization.

Requirements

What you’ll need

A minimum of a bachelor’s degree or relevant military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
A minimum of 3 years of relevant working experience.
Willingness to travel domestically up to 40%.
A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.
Superior written and oral communication skills, and ability to communicate effectively with people whose first language is not English. Fluency in other languages is a plus.
Basic understanding of financial information.
Self-starter, organized, highly motivated, and able to successfully prioritize.
Interpersonal skills in multidisciplinary teams to be able to form good working relationships with internal and external contacts. Able to build and maintain relationships at all levels of the organization.

Benefits

Comp & perks

Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
Employee stock purchase programs (availability varies depending on location).
Student Debt Retirement Savings Match Program (U.S. only). Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.
Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs.
Travel insurance is also available in certain countries/locations.
Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
Competitive yearly vacation allowance.
Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
Paid time off to care for family members who are sick or injured.
Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
On-site fitness facilities to help stay healthy and active (availability varies depending on location).
Employee discounts for online shopping, cinema tickets, gym memberships and more.
Transportation allowance (availability varies depending on location)
Meal subsidiaries/vouchers (availability varies depending on location)
Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

value propositionsdemand generationchannel strategylead generationpipeline managementvalue-based pricingmarket pricingmarket intelligencecommercial-ready outputscompetitive dynamics

Soft Skills

written communicationoral communicationinterpersonal skillsorganizational skillsself-starterhighly motivatedprioritizationcollaborationrelationship buildingadaptability

Certifications

bachelor's degreemilitary degree equivalence