Double Eleven

Games Marketing Lead

Double Eleven

full-time

Posted on:

Location Type: Hybrid

Location: Middlesbrough • United Kingdom

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Job Level

Senior

About the role

  • Define the marketing strategy, brand tone, and messaging pillars for each assigned title across its lifecycle.
  • Develop and lead integrated marketing campaigns across owned, earned, paid, and partner channels.
  • Build and maintain a marketing calendar aligned with development milestones, content updates, and platform promotional opportunities.
  • Plan and coordinate the creation and timely release of trailers, key art, store assets, announcements, and patch comms.
  • Design and deliver campaigns that support new player acquisition, encourage returning players, and deepen engagement with the active community.
  • Lead marketing efforts around live service content: seasonal events, timed challenges, and re-engagement campaigns.
  • Ensure marketing and comms plans support sustainable live ops delivery and strong player engagement.
  • Contribute to planning and evaluating in-game promotions from both a business and community perspective.
  • Manage and support two Community Managers and one Content Creator, ensuring consistent tone, brand alignment, and delivery of high-quality player-facing content.
  • Provide guidance on platform-specific content, community engagement, and escalation processes.
  • Champion knowledge sharing, feedback loops, and continuous improvement across the team.
  • Monitor community sentiment, player behaviour, and competitor activity to inform marketing and publishing decisions.
  • Translate insights from player data, social listening, and market research into actionable recommendations.
  • Share regular updates with the Publishing Operations Manager and development teams to support roadmap alignment and feature positioning.
  • Collaborate with platform partners on store presence, launch readiness, and promotional planning.
  • Brief and manage external vendors (creative, PR, media, influencers) to deliver effective assets and activations.
  • Develop and nurture influencer partnerships — from micro to established creators — focused on authentic, long-term collaboration that supports audience growth and sustained player engagement.
  • Design influencer campaigns that go beyond paid activations, leveraging creator insights and communities to co-create meaningful content and amplify player reach.
  • Ensure all assets meet tone, quality, and platform expectations.
  • Lead player-facing communication during outages, controversial updates, or emergent issues.
  • Collaborate with operations and community teams on tone, messaging, and timing.
  • Contribute to postmortems and embed learnings into future messaging and escalation strategies.

Requirements

  • Significant experience in games marketing, ideally across both new launches and live service titles (live service experience is critical)
  • Demonstrable track record of authoring and leading integrated campaigns and cross-functional planning.
  • Demonstrable track record of aligning marketing activity to new activations, reengagement of lapsed players and retention of existing player bases
  • Experience managing and developing community or content-focused team members.
  • Confident in interpreting player behaviour and sentiment to guide strategy and communications.
  • Skilled in briefing and reviewing creative assets across formats and platforms.
  • Well-networked within the games industry, influencer communities, and/or platform ecosystems. (Desirable)
  • Familiarity with platform promotional tools, storefront merchandising, or co-marketing. (Desirable)
  • Experience working closely with development or production teams. (Desirable)
  • Exposure to lifecycle marketing, player segmentation, or CRM tools. (Desirable)
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
games marketingintegrated campaignscommunity managementplayer behaviour analysiscontent creationlifecycle marketingplayer segmentationCRM toolspromotional planningcreative asset management
Soft Skills
leadershipcommunicationcollaborationstrategic thinkingcommunity engagementfeedback loopscontinuous improvementnetworkingguidanceproblem-solving