Double Eleven

Marketing

• Define the marketing strategy, brand tone, and messaging pillars for each assigned title across its lifecycle.
• Develop and lead integrated marketing campaigns across owned, earned, paid, and partner channels.
• Build and maintain a marketing calendar aligned with development milestones, content updates, and platform promotional opportunities.
• Plan and coordinate the creation and timely release of trailers, key art, store assets, announcements, and patch comms.
• Design and deliver campaigns that support new player acquisition, encourage returning players, and deepen engagement with the active community.
• Lead marketing efforts around live service content: seasonal events, timed challenges, and re-engagement campaigns.
• Ensure marketing and comms plans support sustainable live ops delivery and strong player engagement.
• Contribute to planning and evaluating in-game promotions from both a business and community perspective.
• Manage and support two Community Managers and one Content Creator, ensuring consistent tone, brand alignment, and delivery of high-quality player-facing content.
• Provide guidance on platform-specific content, community engagement, and escalation processes.
• Champion knowledge sharing, feedback loops, and continuous improvement across the team.
• Monitor community sentiment, player behaviour, and competitor activity to inform marketing and publishing decisions.
• Translate insights from player data, social listening, and market research into actionable recommendations.
• Share regular updates with the Publishing Operations Manager and development teams to support roadmap alignment and feature positioning.
• Collaborate with platform partners on store presence, launch readiness, and promotional planning.
• Brief and manage external vendors (creative, PR, media, influencers) to deliver effective assets and activations.
• Develop and nurture influencer partnerships — from micro to established creators — focused on authentic, long-term collaboration that supports audience growth and sustained player engagement.
• Design influencer campaigns that go beyond paid activations, leveraging creator insights and communities to co-create meaningful content and amplify player reach.
• Ensure all assets meet tone, quality, and platform expectations.
• Lead player-facing communication during outages, controversial updates, or emergent issues.
• Collaborate with operations and community teams on tone, messaging, and timing.
• Contribute to postmortems and embed learnings into future messaging and escalation strategies.

Games Marketing Lead