DotWorld

SEO Marketing

• Réaliser des audits SEO techniques et sémantiques sur l'ensemble du portefeuille produits
• Piloter les optimisations on-site et off-site
• Déployer une stratégie e-réputation : achat d'articles sur sites d'autorité, netlinking
• Suivre les performances via Ahrefs et Google Search Console
• Produire un reporting régulier auprès du CGO
• Prioriser intelligemment ton 1 jour/semaine pour maximiser l'impact sur l'ensemble du portefeuille

Expert SEO

Account Manager

• Define and execute the group's overall data partnerships strategy, aligned with the 5-year valuation objectives
• Identify and approach data holders across the automotive industry: OEMs, insurers, DMS vendors, public institutions
• Build a tailored narrative for each type of stakeholder - for OEMs, the value proposition is not financial but strategic (market protection, quality of the vehicle fleet)
• Negotiate and close data partnerships giving us direct access to vehicle history via the VIN
• Lead complex negotiations and long sales cycles with major industry players
• Develop and maintain a network of key contacts across the European automotive ecosystem
• Monitor industry players, technologies and regulatory evolutions (GDPR, vehicle data access rights)
• Work with the Tech team to ensure smooth integration of new data sources
• Set up and maintain dashboards to track KPIs linked to data partnerships
• Represent the Data Partnerships function with the CEO and contribute to long-term strategic decisions

Expert SEO

OEM Data Partnerships Manager