Product Marketing Manager
DoseSpot
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $108,900 - $130,000 per year
About the role
- Develop and refine positioning, messaging, and value propositions for assigned products, ensuring alignment with company strategy
- Lead go-to-market execution for new features and product launches, coordinating cross-functional stakeholders
- Create GTM briefs and ensure alignment across Sales, Growth Marketing, Account Management, Education Services and Customer Success
- Partner with Sales to develop enablement materials that improve win rates and sales cycle efficiency
- Collaborate with Account Management on customer business reviews and drive adoption/utilization strategy (partner marketing)
- Monitor product performance metrics; gather insights to incorporate into brand, sales and positioning materials; and identify optimization opportunities
- Guide product-specific customer communications and coordinate deployment and performance metrics
- Conduct competitive research and maintain actionable competitive intelligence for Product, Account Management and Sales teams
- Develop buyer persona insights and ensure campaigns align with customer motivations and purchasing behaviors
- Contribute voice-of-customer insights to Product to inform roadmap and prioritization discussions
- Support strategic RFP responses and enterprise sales opportunities
Requirements
- 3 to 5 years of experience in marketing, with understanding of Product, Account Management and Sales, ideally with a focus on product marketing; equivalent experience may be substituted for degree.
- Strong expertise in positioning, messaging, partner marketing, competitive analysis, and sales enablement
- Advanced knowledge of Microsoft Office suite and proficiency in marketing automation solutions such as Salesforce, Asana, Hubspot, PowerBI, Data Warehouses, etc.
- Ability to work independently and with a results-driven mindset to achieve set goals in a fast-paced environment
- Comfortable collaborating with cross-functional teams (e.g., sales, marketing, product, support, operations, etc.) with a demonstrated ability to get team members on board
- Clear and professional written and verbal communication skills
- Ability to prioritize effectively and manage multiple competing priorities
- Ability to be flexible and have a high comfort level with ambiguity
- Industry knowledge of healthcare is essential
Benefits
- Remote work environment with a flexible work schedule to encourage work-life balance
- Annual company offsite
- Generous leave package including flexible time off policy that encourages team members to take time off to relax and recharge; plus 13 paid holidays, paid sick leave, and paid parental leave
- Medical, dental, and vision insurance for you and your family, plus a company funded FSA & HSA (dependent on which medical plan you choose)
- 401(k) company match
- One-time workspace reimbursement to help you optimize your remote workspace
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingpositioningmessagingpartner marketingcompetitive analysissales enablementbuyer persona insightsperformance metricsRFP responsescustomer communications
Soft Skills
results-driven mindsetcollaborationwritten communicationverbal communicationprioritizationflexibilityindependenceteam alignmentadaptabilitygoal achievement