DOOR

Lifecycle Marketing Manager – Growth and Retention

DOOR

full-time

Posted on:

Location Type: Hybrid

Location: St. Louis • Montana • United States

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About the role

  • Drive lifecycle marketing programs that maximize revenue and retention across the customer journey from onboarding through loyalty
  • Build and optimize automated email campaigns in Customer.io using behavioral triggers and user data to deliver personalized, high-converting communications
  • Lead the development of upsells, cross-sells, re-engagement flows, repeat booking nudges, churn prevention, and loyalty rewards
  • Create and implement customer segmentation strategies that unlock the highest value cohorts and tailor offers, timing, and content accordingly
  • Partner with creative and content teams to produce copy and assets that are both on-brand and performance-optimized
  • Run A/B and multivariate tests to improve open rates, click-through rates, and conversions across lifecycle campaigns
  • Track and report on lifecycle KPIs including retention, repeat purchase rate, LTV, churn, cohort performance, and campaign-driven revenue
  • Collaborate with Product, Engineering, and CX to ensure accurate event tracking, trigger setup, and data flows
  • Identify friction in the user journey and drive lifecycle initiatives to reduce churn and unlock under-monetized segments

Requirements

  • 3 to 5+ years of lifecycle, CRM, or retention marketing experience in a D2C environment with measurable revenue impact
  • Hands-on experience with Customer.io or a comparable platform (Braze, Iterable, Klaviyo) including journey automation and segmentation
  • Proven ability to generate revenue and improve retention through targeted email marketing strategies
  • Deep understanding of lifecycle metrics and performance optimization techniques including A/B testing, conversion rate analysis, and segmentation
  • Strong copywriting instincts and an eye for messaging that converts across different customer segments
  • Proficiency in marketing analytics tools including Google Analytics and Excel or Sheets
  • Deep expertise using AI tools to maximize efficiency, enhance personalization, and scale lifecycle execution with speed and accuracy
  • Ability to operate independently, prioritize effectively, and execute quickly in a fast-moving environment
  • Strong cross-functional communicator who can align marketing with product, operations, and support
Benefits
  • Employer-sponsored health, dental, vision and life options
  • Generous PTO
  • Parental Leave
  • Flexible Time Off
  • Flexible Working Days
  • Comprehensive Health Coverage
  • Life & AD&D Insurance
  • Disability Benefits
  • Retirement Planning
  • DOOR Equipment Setup
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRMretention marketingemail marketingcustomer segmentationA/B testingconversion rate analysismarketing analyticsjourney automationperformance optimization
Soft Skills
copywritingcommunicationindependenceprioritizationexecutioncollaborationcreativityanalytical thinkingproblem-solvingadaptability