DoiT International

Marketing Automation Specialist, Pardot

DoiT International

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Cloud

About the role

  • Build and manage Pardot workflows: engagement programs, automated rules, completion actions, and lead scoring/grading.
  • Build and maintain landing pages, forms, and email templates.
  • Collaborate with sales to ensure lead nurturing aligns with pipeline stages and SLAs.
  • Optimize scoring models to improve marketing-to-sales conversion.
  • Produce detailed campaign performance and attribution reports using Pardot and B2B Marketing Analytics.
  • Manage subscriber data, data extensions, and segmentation strategies.
  • Monitor campaign performance and deliverability; recommend optimizations.
  • Maintain platform configuration, user access, and compliance with data protection policies. (GDPR, CANSPAM, & CPPA)
  • Establish deliverability best practices, compliance standards, and governance frameworks for email.
  • Serve as platform owner responsible for release management, optimization, and roadmap planning.
  • Configure and maintain Sales Cloud including objects, fields, page layouts, validation rules, and process automation.
  • Implement workflows and automation using Flows (in partnership with Salesforce developers).
  • Manage integrations between Marketing Cloud/Pardot and Sales Cloud to ensure seamless data flow.
  • Perform data hygiene, deduplication, and ongoing CRM optimization.
  • Develop documentation, training materials, and conduct end-user training.
  • Ensure platform governance, data integrity, and adherence to best practices.
  • Manage campaign calendars, tracking, A/B testing, and analytics dashboards.
  • Work with internal and external stakeholders to support integrations, third-party tools, and API connections.

Requirements

  • Bachelor's Degree in Business, Finance, Marketing, Computer Science, Engineering or related technical field, or equivalent practical experience.
  • 3–7 years of hands-on experience with Pardot/Account Engagement and Sales Cloud required.
  • Strong understanding of marketing automation, CRM workflows, and lead lifecycle strategies.
  • Experience with Cvent and/or other event/webinar tools.
  • Strong attention to detail and ability to prioritize duties and multi-task in a fast-paced environment.
  • Collaborative team player, yet comfortable working with little direction.
  • Strong problem-solving skills and ability to work cross-functionally with technical and non-technical teams.
  • Excellent communication skills: versatile oral and written skills are required for contact with business users and management.
  • Experience with data management, segmentation, reporting, and analytics.
  • Certifications preferred:
  • Salesforce Marketing Cloud Email Specialist / Consultant
  • Pardot Specialist / Consultant
  • Salesforce Administrator or Sales Cloud Consultant
Benefits
  • Unlimited PTO
  • Flexible Working Options
  • Health Insurance
  • Parental Leave
  • Employee Stock Option Plan
  • Home Office Allowance
  • Professional Development Stipend
  • Peer Recognition Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PardotSales Cloudmarketing automationCRM workflowsdata managementsegmentationreportinganalyticsA/B testingdata hygiene
Soft Skills
attention to detailprioritizationmulti-taskingcollaborationproblem-solvingcommunication
Certifications
Salesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud ConsultantPardot SpecialistPardot ConsultantSalesforce AdministratorSales Cloud Consultant