Dogtopia

Accountant

• Accurately recording all accounting transactions
• Completing reconciliations and financial validations
• Supporting the consolidation for periodic financial reports
• Responsible for Sales Order and Purchase Invoice posting
• Managing Inventory Item posting
• Review and approve Payables
• Inventory control & Reconciliation
• Review the GL & make necessary reclassifications
• Budget variance reporting
• Sales & Use tax reconciliation
• Property tax reporting
• Licensing, reporting and regulatory requirements to outside agencies
• Support with the annual audit

Senior Accountant

Chief Marketing Officer

• Develop and implement consumer marketing strategies to drive customer acquisition (lead gen), retention, and loyalty across all franchise locations
• Create and manage integrated campaigns across multiple channels (email, social media, digital, paid advertising, and more)
• Manage external agency initiatives and day-to-day including PR and digital marketing firm as well as internal marketing team members
• Partner with franchise owners to understand local market dynamics, tailoring marketing programs for their unique needs
• Analyze national advertising efforts to maximize impact and ROI
• Design, launch, and optimize loyalty programs and consumer advocacy initiatives
• Write marketing content and ensure consistent brand voice across all channels
• Lead marketing initiatives for franchise growth – new franchisee acquisition
• Conduct digital audits and recommend new strategies, initiatives, and tools to keep Dogtopia ahead of industry best practices
• Analyze consumer data and behavior to identify opportunities for personalization, segmentation, and improved performance
• Monitor and report on KPIs such as lead generation, conversion rates, customer acquisition cost, retention rate, and lifetime value
• Collaborate with external agencies, operations, sales, and product development teams to ensure alignment in brand messaging and customer experience
• Support both Dogtopia and the Dogtopia Foundation marketing initiatives

Senior Accountant

Senior Director of Marketing