Docebo

Director, Brand Experience – Events

Docebo

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$134,800 - CA$179,700 per year

Job Level

Lead

About the role

  • Develop and oversee a global experiential strategy that infuses Docebo’s unique brand identity into every activation, ensuring a seamless aesthetic and message worldwide.
  • Act as a strategic strike-partner to Sales and Account Management by designing high-touch pre-event warm-ups and post-event follow-ups that skyrocket conversion and loyalty.
  • Own the end-to-end attendee experience, obsessing over every detail from the first registration click to the final onsite "wow" moment and beyond.
  • Tailor experiences that resonate deeply with everyone from hands-on product experts to C-suite decision-makers, delivering unique value at every level.
  • Lead and mentor a high-performing team of specialists, evolving their mindset from "logistics-first" to "experience-first" project management excellence.
  • Own the strategy for third-party events, webinars, roadshows, and flagship *Inspire* conference to create massive market impact.
  • Collaborate with Creative, Product, and Content teams to ensure innovations and thought leadership are the stars of the show.
  • Maintain elite standards for vendor negotiations and budget management while leveraging Asana, CVENT, and Salesforce to keep the engine humming.
  • Define and monitor KPIs that prove both brand sentiment and pipeline impact, delivering high-level insights directly to the executive suite.

Requirements

  • 8+ years of experience in Brand Activations or Events (with 2+ in leadership) and know how to weave a narrative that converts.
  • Proven track record of building integrated brand experiences within the high-tech or B2B SaaS ecosystem.
  • Expertise at partnering with Sales to drive measurable revenue through experiential tactics.
  • World-class mentor with the interpersonal skills to lead teams through fast-paced, global environments.
  • Fluent in the tools of the trade, including Asana, CVENT, Salesforce, and Google Workspace.
  • Analytical mindset with a sharp eye for financial management and rigorous vendor contract negotiation.
  • Ready and willing to travel up to 30% (including some weekends and evenings) to ensure global activations are flawless.
Benefits
  • Financial Wellness: Own a piece of Docebo through our Employee Share Purchase Plan (ESPP) at a 15% discount, plus a competitive compensation package.
  • Your Well-Being, Covered: You’ll get access to health benefits, so you can get the care you need when you need it.
  • Rest, Relax, Repeat: Rest and recharge with paid vacation days, two company-wide Docebo Days, floating holidays for cultural celebrations, and your birthday off!
  • Family First: We provide coverage offering you time with your little one(s) so you can soak up all those precious moments. Fun fact: we had 30 Docebian babies join the family in 2025!
  • Connections That Count: Connect with global communities through our Employee Resource Groups (including PRIDE, DWA, BIDOC, and Green Ambassadors) and company-wide events that keep the fun rolling all year long.
  • Fri-Yay: Kick off your weekends early with 4:30 PM Fridays (eligible employees only).
  • Swag Central: Look fresh with your new-hire swag and enjoy access to our internal swag store to stay branded year-round.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand activationsevent managementproject managementKPI monitoringvendor negotiationbudget managementexperiential tacticsnarrative weavingfinancial managementintegrated brand experiences
Soft Skills
leadershipmentoringinterpersonal skillsteam collaborationanalytical mindsetattention to detailstrategic thinkingcommunicationadaptabilitycustomer focus