Docebo

Lifecycle & Expansion Marketing Manager

Docebo

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$98,600 - CA$131,400 per year

About the role

  • Build and run lifecycle programs that engage customers and prospects throughout their journey—from first interaction to expansion.
  • Segment audiences, define triggers, and measure what matters—engagement, conversion, and pipeline growth.
  • Continuously test, learn, and optimize nurture programs to drive both customer expansion and new business impact.
  • Create targeted campaigns that turn signals into revenue—upsells, cross-sells, and re-engagement opportunities.
  • Partner with Product Marketing and Revenue Marketing to bring the right message to the right audience at the right time.
  • Work side-by-side with Customer Marketing to align lifecycle and advocacy programs so we’re hitting every growth opportunity.
  • Partner with Customer Success and Product teams to identify customer signals that guide engagement and retention strategies.
  • Collaborate with RevOps to ensure clean data, accurate segmentation, and clear reporting on what’s driving results.
  • Own key metrics like expansion ARR, pipeline contribution, and nurture performance.
  • Turn data into insights—what’s working, what’s not, and what to test next.
  • Help shape how Docebo measures lifecycle success across the business.

Requirements

  • 4+ years in lifecycle, CRM, or growth marketing within B2B SaaS.
  • Proven success building and optimizing nurture programs that generate real pipeline and expansion impact.
  • Hands-on experience with HubSpot and Salesforce—you’re not afraid to get into the weeds.
  • Strong analytical chops: A/B testing, cohort analysis, and experimentation are second nature.
  • A self-starter mindset—curious, data-driven, and motivated to make things happen.
Benefits
  • Financial Wellness: Own a piece of Docebo through our Employee Share Purchase Plan (ESPP) at a 15% discount, plus a competitive compensation package.
  • Your Well-Being, Covered: You’ll get access to health benefits, so you can get the care you need when you need it.
  • Rest, Relax, Repeat: Rest and recharge with paid vacation days, two company-wide Docebo Days, floating holidays for cultural celebrations, and your birthday off!
  • Family First: We provide coverage offering you time with your little one(s) so you can soak up all those precious moments.
  • Connections That Count: Connect with global communities through our Employee Resource Groups (including PRIDE, DWA, BIDOC, and Green Ambassadors) and company-wide events that keep the fun rolling all year long.
  • Fri-Yay: Kick off your weekends early with 4:30 PM Fridays (eligible employees only).
  • Swag Central: Look fresh with your new-hire swag and enjoy access to our internal swag store to stay branded year-round.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRM marketinggrowth marketingnurture programsA/B testingcohort analysisdata analysissegmentationcampaign optimizationpipeline growth
Soft Skills
self-starterdata-drivencuriousmotivatedcollaborativeanalyticalstrategic thinkingcommunicationproblem-solvingadaptability