Doc's Diesel

Head of Performance Marketing

Doc's Diesel

full-time

Posted on:

Location Type: Hybrid

Location: Bryan • Ohio • United States

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Salary

💰 $90,000 - $110,000 per year

Job Level

Lead

About the role

  • Own strategy and execution across Meta, Google (Search, Shopping, YouTube), and emerging paid channels
  • Manage and optimize $250K+ monthly advertising budget
  • Allocate spend dynamically based on performance and incrementality
  • Identify and scale new performance channels (Linear TV, TikTok, affiliate, retail media, etc.)
  • Own MER, CAC, blended ROAS, LTV, and new customer acquisition targets
  • Align marketing spend with contribution margin and profitability goals
  • Partner with leadership on revenue forecasting and spend modeling
  • Present performance insights and scaling plans to executive team
  • Build and maintain a structured creative testing engine in partnership with Head of Creative
  • Establish clear testing cadences (creative, landing pages, offers, funnels)
  • Continuously improve funnel conversion rates and AOV
  • Develop repeatable systems for identifying and scaling winning campaigns
  • Build and maintain a “single source of truth” performance dashboard
  • Analyze blended vs platform-reported metrics
  • Evaluate attribution models and incrementality
  • Make decisions based on contribution margin, not vanity metrics
  • Provide data-driven insights to creative and ecommerce teams
  • Align with inventory and operations to forecast demand
  • Lead or manage performance team members and/or agency partners as needed

Requirements

  • 7+ years in DTC ecommerce performance marketing
  • Personally managed $250K+ monthly paid media budgets (preferably $500K+)
  • Experience scaling physical product brands to $100M+ in annual revenue
  • Deep expertise in Meta and Google ecosystems
  • Strong understanding of unit economics, contribution margin, and blended performance metrics
  • Proven track record building structured testing systems
  • Experience in automotive, aftermarket, or enthusiast categories (preferred)
  • High AOV product experience (preferred)
  • Omnichannel experience (Amazon, retail, etc.) (preferred)
  • Experience in high-growth, sub-$50M revenue environments (preferred)
  • Experience building internal performance teams (preferred)
Benefits
  • Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
  • Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
  • PTO (available after 60 days of employment)
  • Company-sponsored employee-only YMCA membership (available after 60 days of employment)
  • No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
  • Opportunities for growth within a rapidly scaling ecommerce organization
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingadvertising budget managementdata analysisattribution modelingfunnel optimizationcampaign scalingcreative testingrevenue forecastingunit economicscontribution margin
Soft Skills
leadershipcommunicationstrategic thinkingcollaborationdata-driven decision making