Ditto

Vice President of Marketing

Ditto

full-time

Posted on:

Location Type: Remote

Location: California • Texas • United States

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Salary

💰 $260,000 - $330,000 per year

Job Level

Lead

About the role

  • Define and own Ditto's overall marketing strategy, brand positioning, and go-to-market approach.
  • Build, hire, and mentor a high-performing marketing team across demand generation, content, product marketing, communications, and design.
  • Serve as a key member of the executive leadership team, contributing to company-wide strategy and planning.
  • Establish KPIs, reporting frameworks, and a culture of data-driven decision-making across the marketing org.
  • Develop and execute multi-channel campaigns (digital, events, content, ABM, and partner marketing) to drive qualified pipeline and revenue growth.
  • Partner with Sales leadership to align on ICP, messaging, and funnel performance.
  • Own and optimize the full marketing tech stack and budget.
  • Lead brand strategy and ensure consistent, compelling messaging across all channels and audiences.
  • Drive thought leadership initiatives, PR, and executive visibility programs that position Ditto as an industry leader.
  • Oversee content strategy including blog, case studies, white papers, webinars, and social media.
  • Champion the use of AI-powered tools and platforms across the marketing function — from content creation and personalization to campaign optimization and competitive intelligence.
  • Stay ahead of AI-driven marketing trends and embed new capabilities into team workflows to maximize efficiency and output.

Requirements

  • 10+ years of progressive B2B marketing experience, with at least 3–5 years in a senior leadership role.
  • Proven track record of building marketing teams from scratch — hiring, developing, and retaining top talent.
  • Deep expertise in demand generation, pipeline marketing, and revenue attribution.
  • Strong background in AI tools and their application to modern marketing operations.
  • Exceptional communication and storytelling skills, with the ability to influence at the executive and board level.
  • Experience working cross-functionally in a fast-paced, high-growth technology environment.
  • Data-driven mindset with hands-on experience in marketing analytics and performance measurement.
  • Experience marketing to public sector / government clients (federal, state, local, or education) is a plus.
  • Familiarity with government procurement processes, FedRAMP, or other public sector compliance frameworks is a plus.
  • Prior experience at a SaaS or enterprise software company is a plus.
Benefits
  • health, dental, vision, life, and disability insurance
  • 401(k)
  • flexible spending accounts
  • flexible time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationpipeline marketingrevenue attributionmarketing analyticsperformance measurementcontent strategymulti-channel campaignsAI toolscampaign optimization
Soft Skills
communication skillsstorytelling skillsinfluencing skillsteam buildingmentoringdata-driven decision-makingcross-functional collaborationleadershipstrategic planningthought leadership