Disruptive Advertising

Senior Paid Search Strategist, B2B

Disruptive Advertising

full-time

Posted on:

Location Type: Hybrid

Location: Pleasant Grove • Utah • United States

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Salary

💰 $90,000 - $110,000 per year

Job Level

Senior

About the role

  • Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship
  • Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads
  • Define, monitor, and analyze trends in clients’ KPIs
  • Develop paid search strategy based on client-specific goals
  • Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals
  • Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
  • Identify, maximize and present new opportunities for client growth
  • Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
  • Manage Google Merchant Center, including feed optimization, troubleshooting, and ensuring product ads are accurate and optimized as needed

Requirements

  • 3+ years of experience managing PPC lead gen accounts simultaneously, in a digital marketing agency
  • Proven experience managing $100k+ per month in ad spend across Google Ads and Microsoft Ads, with proven ability to leverage new customer acquisition strategies
  • 2+ years experience developing and executing revenue-focused PPC strategies that drive measurable growth
  • Experience using project management tools (Asana preferred)
  • Strong written and verbal communication skills with the ability to clearly present strategy and create client buy-in.
Benefits
  • Flexible PTO Policy
  • Medical, Vision, and Dental Insurance
  • 401k with generous match
  • Vacation bonus ($500/after 1st year, an additional $250 every year after)
  • Tuition-free enrollment into Disruptive University
  • And more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pay-per-click advertisingGoogle AdsMicrosoft PPC adsKPI analysistargeting criteriaad creativeslanding pagesbid strategiesfeed optimizationrevenue-focused PPC strategies
Soft Skills
communication skillsclient relationship managementstrategic thinkingpresentation skillsanalytical skillsproblem-solvingcollaborationclient buy-inperformance analysisopportunity identification