Disruptive Advertising

Performance Marketing

• Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship
• Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads
• Define, monitor, and analyze trends in clients’ KPIs
• Develop paid search strategy based on client-specific goals
• Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals
• Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
• Identify, maximize and present new opportunities for client growth
• Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities

Paid Search Strategist – B2C Local

Ecommerce

• Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship
• Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads
• Define, monitor, and analyze trends in clients’ KPIs
• Develop paid search strategy based on client-specific goals
• Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals
• Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
• Identify, maximize and present new opportunities for client growth
• Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
• Manage Google Merchant Center, including feed optimization, troubleshooting, and ensuring product ads are accurate and optimized as needed

Paid Search Strategist, Ecommerce

PPC Strategist, Ecommerce

Accountant

• Independently own assigned sections of the monthly close process from start to finish.
• Prepare and post accurate monthly journal entries, including payroll, accruals, and adjustments.
• Fully own general ledger reconciliations, proactively investigating and resolving discrepancies without heavy oversight.
• Reconcile payroll to the general ledger and ensure multi-state payroll tax compliance.
• Identify root causes of variances and implement corrective actions to maintain financial accuracy.
• Support the preparation of preliminary financial statements and ensure close deadlines are met.
• Maintain fixed asset schedules and record depreciation accurately in accordance with GAAP.
• Process and review payroll, including new hires, terminations, promotions, and pay changes.
• Collect, verify, and process payments to vendors, contractors, and affiliates.
• Manage expense management tools and employee expense reimbursements.
• Oversee employee corporate credit cards and ensure proper documentation.
• Maintain accurate records in QuickBooks Online.
• Create and maintain spreadsheets using Excel and/or Google Sheets.

Senior Accountant

SEO Marketing

• Perform keyword research (including discovery and semantic expansion)
• Perform keyword page mapping
• Perform content gap analyses
• Find new internal and backlink opportunities
• Discover basic technical SEO issues
• Optimize Google Business Profile (GBP) listings
• Execute competitor analyses (rank, content, backlinks, technical issues, etc.)
• Perform outreach to obtain new backlinks
• Proficient in using tools like GA4, Google Search Console (GSC), Ahrefs, ScreamingFrog, VWO, and Unbounce
• Assist with and/or create website SEO/CRO audits
• Help with the fulfillment of SEO/CRO strategies
• Stay up to date with industry trends and news
• Assist with various SEO/CRO tasks as needed from team members
• Manage a smaller book of clients

Associate SEO Strategist

Account Manager

• Act as the main point of contact with both the client and internal team members, and project manage and drive initiatives with both the client and the internal DA team to deliver what matters most to the client.
• Own the marketing strategy and testing for Disruptive Advertising (DA) B2B channels.
• Provide recommendations to clients for non-DA channels based on performance and findings.
• Create the cross-channel marketing strategy to be delivered to the client and coordinate efforts with our fulfillment teams to execute the defined strategy.
• Step in when necessary to own the paid social strategy for clients on social platforms including META and LinkedIn.
• Work closely with an internal client services team to produce results for your client.
• Continuously communicate value to our clients and grow client accounts through upselling/cross-selling opportunities and in-platform growth.
• Inspired and invigorated by communication puzzles, getting marketing results, and developing organization strategies.

Paid Search Strategist – B2C Local

Paid Search Strategist, Ecommerce

PPC Strategist, Ecommerce

Senior Accountant

Associate SEO Strategist

Senior Account Manager, B2B