Disruptive Advertising

Paid Search Strategist – B2C Local

Disruptive Advertising

full-time

Posted on:

Location Type: Hybrid

Location: Pleasant Grove • Utah • United States

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Salary

💰 $75,000 - $90,000 per year

About the role

  • Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship
  • Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads
  • Define, monitor, and analyze trends in clients’ KPIs
  • Develop paid search strategy based on client-specific goals
  • Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals
  • Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
  • Identify, maximize and present new opportunities for client growth
  • Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities

Requirements

  • 2+ years experience in a digital marketing agency
  • 2+ years experience in CRM (Hubspot and Salesforce preferred)
  • 2+ years experience managing LSAs
  • 2+ years experience managing budgets in Google Ads and Microsoft Ads of $50k - $100k p/month, ~15+ Google PPC accounts simultaneously, including multi-location businesses
  • Preferred: experience with home service based businesses
  • Experience using Call Tracking Metrics, Call Rail, or other Call tracking platforms
  • Understanding of end-to-end or offline tracking
  • Experience in project management tools (Asana preferred)
  • Experience communicating strategy (written and verbal)
  • Intermediate proficiency in Microsoft or Google Suite
Benefits
  • Flexible PTO Policy
  • Medical, Vision, and Dental Insurance
  • 401k with a generous match
  • Vacation bonus ($500/after 1st year, an addition $250 every year after)
  • Tuition-free enrollment into Disruptive University
  • And more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pay-per-click advertisingGoogle AdsMicrosoft PPC adsKPI analysistargeting criteriaad creativeslanding pagesbid strategiesCRMLSA management
Soft Skills
client consultationcommunicationstrategy developmentperformance analysispresentation skillsrelationship buildingdecision-maker engagementopportunity identificationinsight generationproject management