DISA Global Solutions, Inc.

Product Marketing Manager

DISA Global Solutions, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $85,000 - $100,000 per year

About the role

  • Own and refine product positioning, messaging, and value propositions for assigned products and solution areas.
  • Translate product capabilities into clear, customer‑focused narratives, use cases, and differentiated value.
  • Lead go‑to‑market planning and execution for product launches, feature releases, and key initiatives.
  • Develop launch briefs, messaging guides, and cross‑functional enablement materials to ensure team readiness.
  • Create and maintain sales tools—including pitch decks, battlecards, FAQs, and product updates—to support consistent customer conversations.
  • Deliver training and enablement sessions for Sales and Customer Success, covering product updates, use cases, competitive differentiation, and objection handling.
  • Partner with Corporate Marketing to align product messaging with campaigns, demand generation, and communication efforts.
  • Conduct market, customer, and competitive research to inform positioning, GTM strategy, and product enhancements.
  • Maintain up‑to‑date competitive intelligence and synthesize field insights into actionable recommendations.
  • Collaborate closely with Product, Sales, Marketing, Customer Success, and Partnerships to ensure cohesive storytelling and aligned execution.
  • Support co‑marketing and partnership initiatives by developing shared value messaging and ecosystem narratives.
  • Define goals for product launches and GTM initiatives, track performance, and optimize based on adoption, revenue impact, and competitive outcomes.
  • Monitor product adoption and identify gaps in messaging, enablement, or customer understanding.
  • Use data, customer feedback, and win/loss insights to continuously improve positioning, messaging, and GTM strategies.
  • Other similar and/or related duties as assigned.

Requirements

  • Bachelor’s degree in marketing, business, or related field, or equivalent professional experience.
  • 5+ years of experience in Product Marketing or strategic B2B/B2C marketing, ideally within software, SaaS, or technology‑enabled services.
  • Proven experience supporting product launches, feature releases, and go‑to‑market execution.
  • Ability to translate complex product capabilities into clear, compelling, and customer‑focused messaging.
  • Strong communication skills, with the ability to present confidently and support cross‑functional alignment.
  • Experience developing sales enablement materials and delivering training to internal teams.
  • Strong analytical skills with the ability to use data, insights, and feedback to guide decisions.
  • Demonstrated ability to manage multiple priorities and deliver in a fast‑paced environment.
  • Effective collaborator with strong stakeholder‑management skills and a track record of driving shared outcomes.
  • Proficiency with Microsoft Office, Jira, and workflow or automation tools, with the ability to quickly learn new systems.
Benefits
  • Personal and Sick Paid Time Off.
  • 401k with a highly competitive match.
  • 11 Paid Holidays.
  • Medical/Dental and Vision.
  • Group Life Insurance, HSA/FSA.
  • Employee Assistance Program.
  • Educational Assistance Program.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategysales enablementcompetitive analysisdata analysiscustomer feedbackmessaging developmentnarrative creationfeature release supportproduct launch execution
Soft Skills
communicationcollaborationstakeholder managementanalytical thinkingprioritizationtraining deliverycross-functional alignmentcustomer focuspresentation skillsadaptability