DIRECTV

Senior Director, Lifecycle Marketing

DIRECTV

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $162,593 - $295,113 per year

Job Level

Senior

About the role

  • Lead and develop a high-performing Lifecycle Marketing team spanning direct channels, digital, audience strategy, and operations.
  • Serve as an executive-facing leader, responsible for presenting lifecycle communications strategy, transformation roadmap, performance results, and financial impact to the Executive Leadership Team.
  • Define and govern enterprise communications strategy ensuring cohesive cross-channel journeys and prioritization of strategies.
  • Drive process enhancements and integration improvements that increase execution speed and improve quality control.
  • Own communications strategy across high-impact lifecycle events and tradeoff decisions that influence churn mitigation and customer value.
  • Define and execute the roadmap to transition lifecycle communications to NBA-driven decisioning.
  • Partner with Advanced Analytics, MarTech, and IT to implement new automated tools.
  • Partner with Advanced Analytics to design rigorous measurement frameworks that quantify incremental impact of communications strategy transformation.
  • Build a performance culture that refines lifecycle strategies based on data and incrementality measurement.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field preferred; MBA a plus.
  • 7 – 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role.
  • Proven track record of developing and executing successful marketing strategies that drive business growth.
  • Strong understanding of B2C marketing principles and best practices.
  • Excellent analytical skills with the ability to translate data into actionable marketing insights.
  • Outstanding communication and presentation skills, with the ability to articulate complex product features and benefits to various audiences.
  • Experience in managing and mentoring high-performing marketing teams.
  • Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
  • Strong project management skills and ability to manage multiple initiatives simultaneously.
  • In-depth knowledge of digital marketing channels and technologies.
  • Experience with marketing automation tools and CRM systems.
  • Familiarity with market research methodologies and competitive analysis techniques.
  • Strong strategic thinking and problem-solving skills.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
  • Industry-specific knowledge relevant to the company's products or services is highly desirable.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingB2C marketingmarketing strategiesdata analysismarketing automationCRM systemsdigital marketingmeasurement frameworksaudience strategyprocess enhancements
Soft Skills
leadershipcommunicationpresentationanalytical skillsproject managementstrategic thinkingproblem-solvingmentoringcross-functional collaborationadaptability
Certifications
Bachelor's degree in MarketingMBA