Establish and lead DIRECTV’s AI capabilities within the MarTech organization
Build the AI vision, roadmap, investment strategy, and operating model
Identify and prioritize high-impact AI opportunities across the content supply chain and marketing workflows
Lead cross-functional programs involving Creative Operations, Marketing Strategy, Data Science, and external agencies
Serve as the primary evangelist for AI within Marketing and MarTech
Maintain deep knowledge of the MarTech stack and its integration points for AI

Requirements

Bachelor's degree in Marketing, Computer Science, Data Science, Information Systems, Business, or related field preferred
MBA or Master's degree in relevant technical field strongly desired
5 – 7 years of progressive experience in marketing technology, digital marketing, or technology strategy roles
3 – 5+ years of leadership experience managing cross-functional teams and strategic initiatives
Proven track record leading AI/ML implementation projects in marketing or enterprise environments
Direct experience with content supply chain, creative operations, or digital asset management workflows
Strong knowledge of MarTech ecosystem including Digital Asset Management (DAM) platforms, Content Management Systems (CMS), Customer Data Platforms (CDP), and CRM systems
Experience with AI/ML platforms and tools (e.g., Azure AI, AWS AI/ML services, Google Cloud AI, OpenAI APIs)
Understanding of data architecture, APIs, system integration, and data governance frameworks
Familiarity with agile development methodologies and POC/pilot evaluation frameworks

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

AIMLdigital marketingtechnology strategydata architectureAPIssystem integrationdata governanceagile development methodologiesPOC evaluation

Soft Skills

leadershipcross-functional team managementstrategic initiative managementevangelismcommunication

Certifications

Bachelor's degreeMBAMaster's degree