Directive

Content Strategist

Directive

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Create and manage custom client strategies and implement best practices to achieve NSMs
  • Serve as primary client-facing strategist for Enterprise clients, communicating with clients and internal stakeholders
  • Use project phase, client goals, campaigns, and historical performance to optimize and revise strategies
  • Work with Associate Director (AsD) when roadblocks arise and for goal approval
  • Craft creative briefs and content campaigns based on competitor and audience insights
  • Set goals using data sources (Google Analytics, CRM data, SEMRush, Ahrefs) and present alongside AsD
  • Ensure strategy execution via Asana: delegate tasks, partner with Project Managers, manage content writers and designers
  • Proactively communicate timelines, progress, roadblocks, and opportunities to clients and internal leadership
  • Regular reporting cadence: bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business reviews

Requirements

  • Proven track record implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
  • Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
  • Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
  • Strong Communication skills: comfortable client facing and owning relationships with key stakeholders
  • Proven organisational, project, and time management skills
  • Genuine enthusiasm for digital marketing, SEO and Content
  • Must have agency experience
  • Must have B2B tech and/or SaaS experience
  • Ability to remain stationary for extended periods, reliable internet access, and professional home office setup
  • For global locations, must have established and current work authorization and permanently reside in that country (role is US remote)
Benefits
  • We have a set living wage at Directive
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family
  • 100% employer-paid medical plan for employee and 50% employer contribution for dependents
  • Mental health support: Access to certified therapists through Spring Health, membership to Headspace
  • Physical wellness: Gympass
  • Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Financial: Traditional and Roth 401(k) with a 3% company match
  • Bonus: Annual bonus based on tenure
  • Annual Anniversary Trip with peers and executive leadership
  • Remote-first: ability to work from anywhere in the US and option to use offices in Irvine, California
  • Equipment: PC or Mac available to operate in role

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEO principlescontent strategykeyword researchon-page optimizationlink buildingwebsite traffic analysisSEO metrics analysisproject managementtime managementdigital marketing
Soft skills
communication skillsorganizational skillsclient relationship managementstrategic thinkingproblem-solvingproactive communicationcreativitycollaborationenthusiasmadaptability
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