Directive

Senior Paid Social Strategist

Directive

full-time

Posted on:

Location Type: Remote

Location: Canada

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Job Level

Senior

About the role

  • Oversee and lead a collection of Social Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
  • Build strategies for clients each quarter
  • Have the ability to create, maintain, and optimize budgets for paid media campaigns
  • Deeply understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Responsible for personal productivity and utilization
  • Work directly with Associate Director to ensure internal and client goals are being achieved
  • Understand the value of Programmatic campaigns
  • Drive cross-sells, upsells and referrals via client relationships and professional network
  • Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Requirements

  • 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
  • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
  • Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
  • Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
  • Ability to drive results and measure via OCT
  • Experience with audience segmentation by tier, job title etc.
  • Proven and measurable success with mid-market or enterprise accounts
  • Ability to translate and articulate strategy and tell stories with data
  • Equal parts competitive and curious; you’re a true problem solver
  • You live on the cutting edge of the industry, always looking for opportunities to grow and share
  • Ability to organize, prioritize and manage multiple projects simultaneously
  • You’re quality-obsessed and have not lost your soul for advertising
  • Travel to visit clients approximately once per year, per client or as needed
Benefits
  • 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
  • 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
  • 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
  • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • 💰 Financial - Traditional and Roth 401(k) with a 3% company match
  • 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social advertisingLinkedIn Adsad copywritingcampaign optimizationkeyword researchbid managementaudience segmentationdata analysisperformance marketingprogrammatic campaigns
Soft Skills
communicationproblem solvingorganizational skillsprioritizationclient relationship managementstrategic thinkingdata storytellingcuriositycompetitivenessproductivity