Directive

Digital Designer

Directive

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

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Salary

💰 $75,000 - $80,000 per year

About the role

  • Steward and evolve Directive's visual identity across all touchpoints
  • Build and maintain a scalable design system that accounts for three divisions, multiple industry verticals, and the Stratos platform layer — ensuring every asset is immediately recognizable as Directive without being visually interchangeable
  • Establish clear brand standards and apply them consistently across your own output and any assets produced by external contributors
  • Translate brand positioning into visual language that reads as credible and sophisticated to a CMO-level audience — not a startup aesthetic, not a generic B2B agency aesthetic
  • Design and produce static ad units across all required platform specs and aspect ratios (1:1, 9:16, 16:9) — LinkedIn, Meta, TikTok, programmatic display
  • Produce motion graphics and short-form video cutdowns in :15, :30, and :60 formats, optimized for social advertising platforms and attention spans
  • Edit existing video assets into high-performing ad units tailored to platform specifications — you can take raw footage and produce a polished cut without a dedicated video editor
  • Collaborate with the media team to interpret campaign performance data and translate those signals into creative decisions — watch time, CTR, scroll-stop rate all inform your next iteration
  • Build and execute A/B creative tests: develop variant hypotheses, design the test assets, and close the loop on what the data says
  • Maintain visual consistency and brand standards across all ad creative while adapting deliberately to different audiences, divisions, and platform contexts
  • Design pitch decks, proposal templates, one-pagers, and case study presentations that position Directive's three-division model to enterprise prospects
  • Build reusable sales enablement assets — templated enough that the growth team can adapt them independently without breaking visual consistency
  • Develop division-specific collateral (Performance, Communications, Commerce) that carries a distinct visual identity within the broader Directive brand system
  • Partner with strategy and growth leadership to understand the selling narrative for each asset before you design it — the story structure and the visual structure should be inseparable

Requirements

  • 3–5 years of professional design experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
  • A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results
  • Demonstrated experience designing for paid social platforms (LinkedIn, Meta, TikTok, YouTube) — you understand platform specs, attention constraints, and what makes something stop a scroll
  • At least 1–2 years of motion graphics and short-form video production experience — this is not a nice-to-have
  • Experience designing sales and pitch materials for a professional services or B2B context — you understand the difference between marketing to a growth team and marketing to a buying committee
  • Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
  • Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level)
  • Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor
  • Figma — design systems, component libraries, collaborative handoff
  • Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent
  • Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.
Benefits
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
  • Access to certified therapists through Spring Health, membership to Headspace
  • Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
  • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure, which scales in total amount over time
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
graphic designmotion graphicsvideo productionA/B testingbrand developmentvisual identityad campaign designsales enablement designperformance creativedesign system
Soft Skills
collaborationcreativityattention to detailadaptabilitystrategic thinkingcommunicationproblem-solvingdata interpretationtrend awarenessnarrative development