Directive

Head of PR and Communications

Directive

full-time

Posted on:

Location Type: Remote

Location: California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Partner with the Managing Director to operate Directive's communications division across PR, Influencer, and Organic Social
  • Serve as a subject matter expert across all three practice areas. You set the standard of excellence and champion your team.
  • Manage the division P&L, including revenue targets, staffing models, utilization, and margin
  • Serve as the senior exec sponsor on communications accounts, delivering strategic counsel to C-suite and senior marketing stakeholders, as a point of escalation
  • Interface with the Head of Client Strategy to ensure service lines work seamlessly together.
  • Build, manage, and develop a team of communications professionals by hiring, onboarding, coaching, and holding them to a high bar
  • Create and enforce quality standards and delivery frameworks that produce consistently excellent client work
  • Develop integrated communications strategies for B2B clients across earned, shared, and owned channels
  • Cultivate and maintain strong media relationships across trade, business, and tech press
  • Lead B2B influencer strategy, identifying the right voices — from analysts to industry creators — to amplify client narratives
  • Oversee organic social strategy as an extension of communications, ensuring your team maintains brand voice consistency and audience engagement
  • Assist in driving new business development: act as a subject matter expert from operations on client proposals in partnership with the Managing Director and Growth team.
  • Identify and execute cross-sell opportunities in partnership with Directive's other service lines.
  • Establish KPIs and reporting frameworks that tie communications programs to real business outcomes
  • Contribute thought leadership internally and externally to establish Directive's communications practice in the market
  • Recruit, develop, and retain top communications talent

Requirements

  • 10+ years of experience in communications and PR
  • Experience in the B2B sector
  • Agency experience a must
  • Deep expertise across PR, media relations, influencer, and organic social — you can do the work, teach the work, and raise the bar on the work
  • Experience managing a P&L and owning the operational health of a team or practice
  • Strong media relationships and a track record of earning meaningful coverage in trade, business, and tech press for B2B clients
  • Proven ability to develop and execute B2B influencer programs, including analysts, industry thought leaders, and emerging creator channels (podcasts, Substacks, LinkedIn)
  • Experience developing organic social strategy as part of an integrated communications program
  • Demonstrated success managing and growing enterprise B2B client accounts
  • Track record of tying communications strategy to measurable business outcomes — brand awareness, share of voice, pipeline influence, and revenue
  • Excellent written and verbal communication skills, with the ability to translate complex B2B narratives into compelling stories
  • Familiarity with AI tools and how they're reshaping media targeting, content creation, and measurement
  • Willingness to travel to visit clients on an as-needed basis
Benefits
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
  • Mental - Access to certified therapists through Spring Health, membership to Headspace
  • Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
  • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Financial - Traditional and Roth 401(k) with a 3% company match
  • Bonus - Annual bonus based on tenure, which scales in total amount over time
  • Annual Company-wide Retreat
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
communicationspublic relationsmedia relationsinfluencer strategyorganic social strategyB2B marketingP&L managementKPI establishmentreporting frameworksbusiness development
Soft Skills
leadershipteam managementcoachingstrategic counselclient relationship managementthought leadershipcommunication skillsproblem-solvingcollaborationtalent development