Direct Online Marketing

SEO and AI Search Strategist

Direct Online Marketing

full-time

Posted on:

Location Type: Hybrid

Location: Pittsburgh • Pennsylvania • United States

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Tech Stack

WordPress

About the role

  • Developing and executing well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts
  • Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals
  • Conducting keyword research, mapping, and optimization to create a clear keyword strategy
  • Performing technical SEO audits and troubleshooting advanced technical issues
  • Setting up keyword position tracking and other performance monitoring tools
  • Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs
  • Conducting competitor analysis to understand market trends and identify opportunities
  • Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines
  • Auditing and crafting insightful reports with narratives that align with client goals
  • Completing regular business reviews to highlight organic search results and adjust strategies as needed
  • Communicating professionally and collaborating creatively with clients to build strong relationships
  • Contributing to sales audits and ensuring quality assurance in your work and the work of others
  • Actively questioning why results occurred and how your work impacts client success

Requirements

  • 3+ years of experience in SEO, including technical optimization, keyword strategy, and performance analysis
  • Curiosity and excitement to stay ahead of emerging AI search trends, and the ability to learn and test new ideas rapidly
  • Proven ability to forecast, analyze, and report on organic search performance metrics
  • Hands-on experience with SEO tools like SEMrush, GA4, Google Search Console, and others
  • Hands-on experience with utilizing AI search tools like ChatGPT, Perplexity, Gemini to optimize websites and website content
  • Strong analytical and problem-solving skills with the ability to derive actionable insights
  • Experience working with international or complex accounts is a plus
  • Experience working with WordPress, HubSpot, and / or Shopify
  • Excellent written and verbal communication skills for client interactions and reporting
  • A proactive mindset with the ability to self-manage tasks and meet deadlines consistently
Benefits
  • health, dental, and vision insurance
  • short-term disability coverage
  • a 401(k) with company match
  • annual profit sharing
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOtechnical optimizationkeyword strategyperformance analysiskeyword researchtechnical SEO auditscompetitor analysisorganic search performancedata analysisreporting
Soft Skills
curiosityproblem-solvinganalytical skillscommunicationcollaborationproactive mindsetself-managementrelationship buildingcreativityadaptability