Digital Marketing Coordinator
Direct Online Marketing
full-time
Posted on:
Location Type: Hybrid
Location: Pittsburgh • Pennsylvania • United States
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Tech Stack
About the role
- Conducting keyword research and supporting SEO strategy execution
- Implementing on-page SEO elements including page titles, meta descriptions, headers, internal linking, and content optimization
- Supporting PPC campaign management including ad writing, keyword management, and performance monitoring
- Assisting with social media content creation, scheduling, and optimization
- Monitoring campaign performance and helping identify trends and optimization opportunities
- Creating reports and analyzing campaign results to support ongoing improvements
- Supporting link-building initiatives and outreach efforts
- Performing quality assurance checks to ensure campaign accuracy and consistency
- Collaborating with strategists and team members across SEO, advertising, analytics, and creative teams
- Managing tasks and deadlines while maintaining high standards of accuracy and organization
- Staying current with digital marketing best practices, tools, and industry trends
Requirements
- 2+ years of experience executing SEO and/or PPC campaigns, preferably in an agency or larger marketing team
- Knowledge of SEO best practices including keyword research, on-page optimization, and link-building fundamentals
- Familiarity with PPC platforms such as Google Ads, Microsoft Ads, or Meta Ads
- Understanding of general digital marketing principles and campaign execution
- Strong analytical thinking and the ability to interpret performance data
- Excellent written and verbal communication skills
- Strong organizational skills and ability to manage multiple tasks and priorities
- Comfort working independently while collaborating with cross-functional teams
- A willingness to learn, adapt, and contribute wherever needed
- Education: Bachelor’s degree strongly preferred or equivalent work experience
- Experience with Google Analytics (GA4), Google Search Console, SEMrush, or similar tools
- Experience with WordPress or other CMS platforms
- Strong computer skills and familiarity with web-based platforms and marketing tools
- At least one year of customer service or client-facing experience
Benefits
- Health, dental, and vision insurance
- Paid time off and agency holidays
- Short-term disability coverage
- 401(k) with company match
- Annual profit sharing
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOPPCkeyword researchon-page optimizationlink-buildingcontent optimizationad writingperformance monitoringdata analysisquality assurance
Soft Skills
analytical thinkingwritten communicationverbal communicationorganizational skillstask managementcollaborationadaptabilitywillingness to learnattention to detailindependence