Digital Turbine

Growth Marketing

• Drive sustainable audience growth and engagement across Digital Turbine’s current and future content surfaces
• Execute strategies to distribute content across app surfaces, feeds, and notifications
• Partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent
• Help design and implement the growth strategy for new and rebuilt app experiences
• Collaborate with Marketing to design CRM tactics
• Maximize the yield of content inventory by optimizing advertiser-sponsored content
• Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset
• Leverage content quality to improve app store ratings and reviews

Audience Growth & Engagement Lead

Account Manager

• Manage a book of business and develop strong relationships with our channel partners.
• Develop and implement strategies in collaboration with partners that align with their needs.
• Measure and report performance of digital marketing campaigns against goals (ROI and KPIs) and optimize towards key metrics.
• Identify, analyze and benchmark campaign and customer success that leads to new sales opportunities.
• Develop and cultivate relationships with brand sales, creative and operational teams.
• Coordinating cross-functional teams to ensure optimal campaign performance and execution.
• Develop a close partnership with the client and lead strategic initiatives that will help grow the account.

Audience Growth & Engagement Lead

Partner Manager, Channel Partners