
Performance Marketing Manager – Fixed-Term Contract
Digital Science
contract
Posted on:
Location Type: Remote
Location: United Kingdom
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About the role
- Design and execute high-performing, multi-channel marketing campaigns across paid search, paid social, display, programmatic, email, and content syndication.
- Optimize campaigns for key metrics (e.g., CAC, ROAS, MQLs, SQLs, engagement, conversion) using real-time data and testing frameworks.
- Ensure campaigns align with business unit strategy, buyer personas, and customer journey across both B2B and B2C audiences.
- Support Account-Based Marketing (ABM) programs with personalized campaign components tailored to enterprise, academic, publisher and/or government key account audiences.
- Build and manage campaign dashboards using Salesforce, Pardot, LinkedIn, Meta and Google Analytics to track performance across the full lead funnel.
- Deliver actionable insights and recommendations across channels based on performance data to improve campaign effectiveness and ROI.
- Collaborate with Segment Marketing, Product Marketing, and Brand teams to align campaign messaging, creative assets, and calls to action (CTAs) with audience needs and business goals.
- Work closely with external media agencies and freelancers to manage campaign execution and timelines.
- Utilize A/B testing across channels and creatives, and help evaluate and implement new tools that enhance campaign performance, targeting, and scalability.
Requirements
- 5-7+ years in performance marketing, digital marketing, or demand generation—preferably in a B2B SaaS or data-driven environment.
- Proven experience executing paid media, email, and digital campaigns across platforms like Google Ads, LinkedIn, Meta, and programmatic channels.
- Advanced proficiency with marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and web analytics tools (e.g., Google Analytics).
- Strong analytical and quantitative skills with the ability to interpret complex data sets, identify trends, and translate them into a clear performance story.
- A strong understanding of Account Based Marketing (ABM) best practices and proven experience in supporting targeted key ABM account campaigns.
- Experience with AI-powered segmentation, personalization, or marketing tools (e.g., 6sense, Cognism, Clearbit) is a significant plus.
- A detail-oriented, self-starter with a proactive mindset and a collaborative spirit.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Benefits
- We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.
- The talent we secure is fundamental to us achieving our vision and our growth plans.
- The values we live by are:
- We are brave in the pursuit of better
- We are collaborative and inclusive
- We are always open-minded
- We are from and for the community
- We are committed to building and nurturing a workplace where every individual feels valued and belongs.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingdigital marketingdemand generationpaid mediaemail campaignsA/B testingdata analysiscampaign optimizationaccount-based marketingsegmentation
Soft Skills
analytical skillsquantitative skillscollaborative spiritdetail-orientedproactive mindset
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business