Digital Preservation Coalition

Communications

• Own Preservica's content and marketing communications output, with a strong bias toward digital, AI-optimized, and ABM-aligned execution
• Be responsible for building and running a coherent, high-velocity content and communications program that supports pipeline growth across vertical markets
• Own a portion of the marketing budget and oversee a small team, working closely with supporting agencies to plan, produce, and distribute content at scale
• Build and execute a content strategy optimised for AI-powered search tools (Google Gemini, Copilot, ChatGPT), ensuring Preservica surfaces where buyers research
• Develop content and campaign assets supporting ABM programs across priority verticals
• Own Preservica's LinkedIn strategy and broader social media presence, driving persona-level engagement that builds pipeline
• Work closely with Marketing Demand Managers to create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals
• Own the editorial calendar and partner with Demand Generation to feed nurture workflows and support conversion goals
• Produce press materials, blogs, whitepapers, case studies, and product announcements
• Develop and evolve Preservica's messaging frameworks, translating complex topics in digital preservation and information governance into compelling narratives
• Appoint & manage PR agency relationships to drive thought leadership in vertical trade publications and build direct relationships with key journalists and analysts
• Line manage a small team, brief and hold agencies accountable, and act as a communications advisor to senior leadership

Director of Digital Communications