Digital Marketing Direction

Digital Marketing Manager

Digital Marketing Direction

full-time

Posted on:

Location Type: Hybrid

Location: St. Petersburg • Florida • United States

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About the role

  • Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms.
  • Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets.
  • Build the campaigns, configure the platforms, and deliver the results.
  • Collaborate with COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas.
  • Build dashboards and reporting systems per strategic specifications; ensure data accuracy across platforms and integrations.

Requirements

  • 5+ years hands-on digital marketing experience with demonstrated proficiency across marketing automation, paid advertising, and analytics
  • Recent, active platform experience (not legacy knowledge from years ago)
  • Track record of measurable results
  • Hands-on experience building workflows, sequences, and automations
  • Proficiency with at least 2-3 major platforms (HubSpot, Salesforce, Zoho, GoHighLevel, Mailchimp, etc.)
  • Experience with CRM configuration, lead scoring, and pipeline automation
  • Ability to troubleshoot integrations and data flow issues
  • Demonstrated hands-on experience across Google Ads, Meta, and LinkedIn
  • Experience managing meaningful budgets (not just small test campaigns)
  • Ability to build, optimize, and report on campaigns independently
  • Experience building dashboards and reporting systems (Looker Studio, Power BI, or similar)
  • Proficiency with Google Analytics (GA4) and Google Tag Manager
  • Ability to translate data into actionable insights
  • Experience with SEO tools (SEMrush, ahrefs) a plus
  • Comfortable learning new platforms quickly
  • Experience with platform integrations and troubleshooting
  • Familiarity with integration/automation tools (Make, Zapier, or similar)
  • Experience with project management platforms (Monday.com, Asana, ClickUp, Workamajig, or similar)
  • Proficiency with Excel for data analysis and reporting
  • Familiarity with AI tools (Claude, ChatGPT, Gemini, etc.) for productivity
  • Minimum of Bachelor's degree in business administration, marketing, or a related field.
  • Self-Directed: Can take strategic specifications and execute without hand-holding
  • Detail-Oriented: Catches errors before they reach clients; maintains quality standards
  • Reliable: Meets deadlines consistently; communicates proactively when issues arise
  • Adaptable: Comfortable with changing priorities and new platform requirements
  • Curious: Stays current with platform changes; proactively learns new tools
Benefits
  • Healthcare stipend
  • Simple IRA with company match
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingmarketing automationpaid advertisinganalyticsCRM configurationlead scoringpipeline automationcampaign optimizationdata analysisSEO tools
Soft Skills
self-directeddetail-orientedreliableadaptablecurious
Certifications
Bachelor's degree in business administrationBachelor's degree in marketing