Digital Marketing Direction

Marketing

• Develop comprehensive marketing strategies and multi-year marketing action plans for B2B professional services clients
• Translate client business objectives into structured marketing programs with clear deliverables, timelines, and budget allocations
• Develop brand strategy (positioning, messaging), go-to-market strategy, demand generation strategy, ABM strategy, and content strategy
• Map customer journeys and develop sales enablement frameworks aligned with client growth objectives
• Architect integrated marketing campaigns across digital, content, and traditional channels
• Present strategies to client leadership with confidence and clarity (PowerPoint, Excel proficiency required)
• Lead strategic discussions with client leadership to understand business goals, challenges, and market position
• Serve as senior strategic point of contact for assigned client engagements
• Deliver strategic work within established scope, timeline, and budget parameters — flagging concerns proactively
• Evaluate and recommend marketing technology solutions aligned with client objectives
• Architect CRM, automation, and analytics strategies at a strategic level (platform selection, data architecture, integration approach)
• Document strategic frameworks and decision rationale clearly enough for execution teams to implement without ambiguity
• Contribute to agency intellectual property — refining methodologies and developing repeatable frameworks

Senior Marketing Strategist

Digital Marketing

• Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms.
• Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets.
• Build the campaigns, configure the platforms, and deliver the results.
• Collaborate with COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas.
• Build dashboards and reporting systems per strategic specifications; ensure data accuracy across platforms and integrations.

Senior Marketing Strategist

Digital Marketing Manager