Digital Marketing Specialist, B2B
Digital Envoy
full-time
Posted on:
Location Type: Hybrid
Location: Peachtree Corners • United States
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About the role
- Build, launch, and manage B2B digital campaigns across paid channels (Google Ads, LinkedIn, display, retargeting)
- Execute account-based marketing (ABM) initiatives, including audience segmentation, account targeting, and multi-channel engagement
- Manage targeting, budgets, bidding strategies, creative rotation, and landing page coordination
- Monitor channel performance and optimize against key KPIs (CTR, CPC, CPA, conversion rate, ROAS, engagement)
- Identify underperforming campaigns and implement structured, data-driven improvements
- Test and refine ad creative, messaging, audience segments, and landing experiences
- Own channel-level reporting for monthly GTM meetings
- Partner with leadership on deeper funnel and pipeline analysis
Requirements
- 3-5 years of hands-on B2B digital marketing experience
- Direct ABM campaign execution experience (required)
- Proven experience managing paid media campaigns (Google Ads, LinkedIn required)
- Strong understanding of performance metrics and optimization levers
- Experience reporting on channel-level performance for leadership audiences
- Highly detail-oriented and execution-focused
- Able to manage multiple campaigns simultaneously
Benefits
- Competitive Salary & Bonus program
- Medical, Dental and Vision
- Paid Holidays & Unlimited PTO policy
- 401(k) with employer contribution match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B digital marketingaccount-based marketingaudience segmentationcampaign managementperformance metricsdata-driven improvementsad creative testinglanding page optimizationKPI optimizationmulti-channel engagement
Soft Skills
detail-orientedexecution-focusedmulti-taskinganalytical thinkingcommunicationcollaborationleadership partnership