Digital Envoy

Digital Marketing

• Build, launch, and manage B2B digital campaigns across paid channels (Google Ads, LinkedIn, display, retargeting)
• Execute account-based marketing (ABM) initiatives, including audience segmentation, account targeting, and multi-channel engagement
• Manage targeting, budgets, bidding strategies, creative rotation, and landing page coordination
• Monitor channel performance and optimize against key KPIs (CTR, CPC, CPA, conversion rate, ROAS, engagement)
• Identify underperforming campaigns and implement structured, data-driven improvements
• Test and refine ad creative, messaging, audience segments, and landing experiences
• Own channel-level reporting for monthly GTM meetings
• Partner with leadership on deeper funnel and pipeline analysis

Digital Marketing Specialist, B2B