DigiKey

General

• Drive the development, execution, and optimization of personalized marketing experiences across channels
• Act as the subject matter expert in personalization strategy and execution
• Collaborate closely with marketing, sales, analytics, UX, and product teams
• Assist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM
• Build and manage dynamic customer journeys, automated campaigns, and personalized content modules
• Collaborate with analytics and audience segmentation teams to create, refine, and activate target segments
• Collaborate with UX team to run A/B and multivariate testing to optimize personalized experiences
• Serve as the primary owner of personalization tools and platforms

Personalization Specialist