Personalization Specialist

DigiKey

Personalization Specialist optimizing personalized marketing experiences at DigiKey. Collaborating with cross-functional teams to increase engagement and improve conversion rates through data-driven customer journeys.

Posted 7/29/2026full-timeBloomington • Minnesota • 🇺🇸 United StatesJuniorMid-Level💰 $29 - $40 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing personalized marketing strategies across various channels, leveraging data insights to optimize customer experiences. Proficient in managing personalization tools and collaborating with cross-functional teams to drive effective marketing initiatives.

Highest-signal resume keywords

Personalization StrategyDigital MarketingCustomer Data InterpretationMarketing Automation ToolsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PersonalizationCustomer Journey ManagementA/B TestingData AnalysisCampaign Optimization

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

Salesforce Marketing CloudAdobeBrazeCDPsESPs

Industry Keywords

Digital MarketingCRMPersonalizationAudience SegmentationMarketing Strategy

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Drive the development, execution, and optimization of personalized marketing experiences across channels
Act as the subject matter expert in personalization strategy and execution
Collaborate closely with marketing, sales, analytics, UX, and product teams
Assist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM
Build and manage dynamic customer journeys, automated campaigns, and personalized content modules
Collaborate with analytics and audience segmentation teams to create, refine, and activate target segments
Collaborate with UX team to run A/B and multivariate testing to optimize personalized experiences
Serve as the primary owner of personalization tools and platforms

Requirements

What you’ll need

2+ years in digital marketing, CRM, personalization, or similar
Bachelor's Degree or equivalent years of experience (preferred)
Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.)
Strong ability to interpret customer data, develop actionable insights, and build measurable experiments
Proven ability to translate customer needs into scalable personalization programs
Experience partnering with cross-functional teams (data, UX, sales, product)

Benefits

Comp & perks

Highly competitive benefits package