DigiCert

Marketing Analytics Manager

DigiCert

full-time

Posted on:

Location Type: Remote

Location: Remote • Utah • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

JavaScriptSQLTableau

About the role

  • Lead the implementation, management, and optimization of Adobe Analytics across all digital properties.
  • Develop and maintain dashboards, reports, and custom segments to deliver actionable insights on campaign performance, user behavior, and customer journeys.
  • Collaborate with marketing, product, and development teams to define key metrics, KPIs, and tagging requirements.
  • Conduct deep-dive analysis and ad hoc investigations to uncover trends, anomalies, and growth opportunities.
  • Partner with developers and data engineers to ensure proper tagging, data layer setup, and analytics implementation.
  • Build and maintain workspaces and visual dashboards in Adobe Analytics; share insights and findings via presentations and reporting tools.
  • Analyze web traffic, engagement, conversion funnels, and A/B tests to optimize digital experiences.
  • Maintain and promote data governance best practices to ensure consistent, accurate reporting.
  • Stay informed on industry trends, Adobe platform updates, and analytics best practices.

Requirements

  • Bachelor’s degree in Marketing, Business, Data Science, or related field.
  • 5+ years of experience in digital marketing analytics, with 3+ years of direct Adobe Analytics experience.
  • Expert-level proficiency in Adobe Analytics Analysis Workspace—segments, calculated metrics, dashboards, etc.
  • Strong understanding of tag management strategies.
  • Hands-on experience with Adobe APIs (e.g., Adobe I/O, Adobe Experience Platform).
  • Familiarity with front-end web technologies (JavaScript, HTML, CSS) and analytics tagging best practices.
  • Strong verbal and written communication skills; able to communicate complex concepts to both technical and non-technical stakeholders.
  • Highly proficient in Excel and data visualization tools (e.g., Tableau, Anaplan).
  • Knowledge of SQL and data querying tools is a plus.
  • Demonstrated ability to manage multiple priorities in a fast-paced environment with attention to detail and accuracy.
  • Strong analytical and critical thinking skills, with a talent for storytelling through data.
  • Collaborative team player with a self-starter mindset and a high degree of ownership and accountability.
Benefits
  • DigiCert offers a competitive benefits package for all of our full-time employees.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Adobe Analyticsdata analysisA/B testingtag managementAdobe APIsJavaScriptHTMLCSSSQLdata visualization
Soft skills
communicationanalytical thinkingcritical thinkingcollaborationattention to detailtime managementstorytellingownershipaccountabilityself-starter
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