Lead the implementation, management, and optimization of Adobe Analytics across all digital properties.
Develop and maintain dashboards, reports, and custom segments to deliver actionable insights on campaign performance, user behavior, and customer journeys.
Collaborate with marketing, product, and development teams to define key metrics, KPIs, and tagging requirements.
Conduct deep-dive analysis and ad hoc investigations to uncover trends, anomalies, and growth opportunities.
Partner with developers and data engineers to ensure proper tagging, data layer setup, and analytics implementation.
Build and maintain workspaces and visual dashboards in Adobe Analytics; share insights and findings via presentations and reporting tools.
Analyze web traffic, engagement, conversion funnels, and A/B tests to optimize digital experiences.
Maintain and promote data governance best practices to ensure consistent, accurate reporting.
Stay informed on industry trends, Adobe platform updates, and analytics best practices.
Requirements
Bachelor’s degree in Marketing, Business, Data Science, or related field.
5+ years of experience in digital marketing analytics, with 3+ years of direct Adobe Analytics experience.
Expert-level proficiency in Adobe Analytics Analysis Workspace—segments, calculated metrics, dashboards, etc.
Strong understanding of tag management strategies.