Digible, Inc

Performance Marketing

• Own, execute and manage a book of business across all paid media channels averaging 135-150 accounts per strategist.
• Provide strategic recommendations across all paid campaigns to drive best in class performance [Cost per Acquisition - CPA] for multifamily campaigns.
• Own testing within your portfolio—propose, implement, and document experiments aligned to department OKRs; publish clear learnings and recommend next actions.
• Conducts biweekly performance analysis across Search and Social campaigns and follows through with account optimizations and provides detailed, clear notes for Account Managers.
• Implements large scale changes to your book of business based on client requests and changing needs in the digital marketing space. Examples include ad hoc data analysis, GA4 implementation, and paid search restructuring.
• Actively contribute in department and team meetings by staying attuned to key trends in digital marketing and the multifamily space. The Paid Media strategist will come prepared and engaged with a solutions oriented mindset to team brainstorms and collaboration sessions.
• Stay up-to-date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry.
• Monitor and analyze trends in clients’ KPIs
• Work with others in the Paid Media team and other departments to execute on company initiatives and goals.

Paid Media Strategist