Online Marketing Manager, E‑commerce

Die Pflanzenschule

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • You are a marketing generalist with an e‑commerce focus — you manage campaigns across multiple channels and ensure everything works together.
  • Cross‑channel strategy: You develop marketing strategies that connect SEO, paid social, email marketing and on‑site optimization.
  • Campaign management: You plan, run and optimize campaigns on Meta, Google and other platforms.
  • Content & SEO: You understand how to build organic traffic and collaborate with our content team to implement it.
  • Email marketing: You design automated flows and newsletter strategies that strengthen customer retention and drive revenue.
  • Analysis & optimization: You track the performance of all activities, identify opportunities for improvement; you know how a good online shop should be structured — from product pages to checkout.

Requirements

  • Broad online marketing knowledge with a focus on e‑commerce.
  • Experience with at least 2–3 of the following channels: SEO, Meta Ads, Google Ads, email marketing, CRO.
  • You can read data and derive strategic recommendations from it.
  • Strong copy skills: you write effective text for ads, emails and landing pages.
  • Self‑driven: you don’t require micromanagement and thrive with trust and autonomy.
  • Fluent in German.
Benefits
  • 100% remote — work from anywhere in Germany.
  • Diverse responsibilities: no two days are the same.
  • Responsibility & trust from day one.
  • Training budget — stay current with industry trends.
  • MacBook, monitor and headset provided.
  • Flexible working hours.
  • €900 health budget per year.
  • Corporate benefits with 500+ partners.
  • Young team with real scope for impact.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOMeta AdsGoogle Adsemail marketingCROcampaign managementcontent optimizationdata analysiscopywritinge-commerce marketing
Soft Skills
self-drivenstrategic thinkingautonomycollaborationcommunication