Die Pflanzenschule

Performance Marketing

• You are responsible for the entire Meta Ads strategy for our clients — from audience analysis and campaign setup to data-driven optimization.
• You develop full-funnel strategies for Facebook and Instagram ads.
• You define audiences based on data and insights.
• You manage budgets and scale what works.
• You analyze KPIs such as ROAS, CPL, CTR and CPA.
• You systematically test creatives, audiences, placements and bidding strategies.

Performance Marketing Manager – Meta Ads

Digital Marketing

• You are a marketing generalist with an e‑commerce focus — you manage campaigns across multiple channels and ensure everything works together.
• Cross‑channel strategy: You develop marketing strategies that connect SEO, paid social, email marketing and on‑site optimization.
• Campaign management: You plan, run and optimize campaigns on Meta, Google and other platforms.
• Content & SEO: You understand how to build organic traffic and collaborate with our content team to implement it.
• Email marketing: You design automated flows and newsletter strategies that strengthen customer retention and drive revenue.
• Analysis & optimization: You track the performance of all activities, identify opportunities for improvement; you know how a good online shop should be structured — from product pages to checkout.

Online Marketing Manager, E‑commerce

SEO Marketing

• You develop content strategies that don’t just sound good but rank — turning organic traffic into real customers.
• Keyword strategy & content planning: You research high-potential keywords, cluster them thematically, and create editorial plans that systematically build traffic.
• Content hub architecture: You build thematic clusters that show both Google and users that someone is an authority on the topic.
• Briefings & content management: You create SEO briefings for writers, provide feedback, and ensure every piece is both search-optimized and readable.
• On-page optimization: You optimize existing content, improve internal linking, and ensure pages reach their full ranking potential.
• Performance tracking: You analyze which content performs and which doesn’t — and derive concrete optimization measures.

Performance Marketing Manager – Meta Ads

Online Marketing Manager, E‑commerce

SEO Content Strategist