DickersonBakker

Content Marketing Manager

• Develop and own an enterprise-wide content strategy that aligns with the Growth Team’s demand generation goals.
• Build and manage an integrated editorial calendar that drives awareness, nurtures leads, and supports sales enablement.
• Oversee the Marketing Manager and creative contractors to ensure consistent, high-quality, on-brand content delivery.
• Lead the full transition of brand repositioning across all materials, messaging, and channels.
• Oversee the website redesign, optimizing for conversion, lead flow, and user experience.
• Partner with the Marketing Manager to design and execute multi-channel campaigns that drive qualified leads and engagement.
• Create strategic content offers and lead magnets—such as guides, webinars, reports, and case studies—optimized for conversion.
• Leverage SEO, GEO, and analytics to continually refine and enhance content performance and ROI.
• Write, edit, and oversee the creation of thought leadership, landing pages, emails, and campaign assets that embody DickersonBakker’s voice and values.
• Oversee the Sales Enablement Specialist to ensure compelling proposals, presentations, and materials are developed for prospective clients.
• Collaborate with service line leaders to translate their expertise into market-facing content that differentiates DB’s offerings.
• Equip sales teams with messaging, decks, and case studies to support growth and revenue goals.
• Define and track KPIs for all content initiatives, including engagement rates, lead conversion, and campaign ROI.
• Use analytics to identify high-performing content and replicate success across service lines.
• Regularly evaluate campaign effectiveness and adjust strategies for optimal results.

Director of Content

Account Manager

• Manage day-to-day responsibilities associated with assigned clients’ direct response fundraising programs.
• Demonstrate a strong understanding of CRM, digital, data, and direct response marketing strategies, along with the client’s mission and objectives.
• Participate in annual planning, budgeting, and project meetings.
• Support the Account Director and SVP in preparing annual and seasonal marketing plans, results reviews, QBRs, and client presentations.
• Coordinate with the Project Manager to provide documentation for pricing worksheets and billing.
• Build and maintain trust-based relationships with clients, understanding their goals and ensuring alignment with DB’s services.
• Handle administrative tasks, including maintaining client files, processing paperwork, capturing meeting notes, and drafting creative briefs.
• Oversee direct response fundraising projects from launch through completion to ensure timely, accurate delivery within the defined scope.
• Keep Account Director informed on project status, solicit input, and identify opportunities to enhance client outcomes and team efficiency.
• Serve as the primary point of contact for client creative review and approval.
• Approve key creative components before client submission to ensure alignment with strategy and brand voice.
• Oversee review cycles for print and digital deliverables, including proofs, test sends, and final sign-offs.
• Manage the release of art to production and oversee the inspection and distribution of client samples.
• Collaborate with Project Management and Data teams to develop and update data processing instructions and mail matrices.
• Ensure accuracy of data files, campaign specifications, and reporting documentation.
• Perform quality control checks, including data counts, personalization, and insertion sign-offs.
• Partner with the Account Director and SVP to assist with campaign analysis and performance reporting.
• Support the preparation of QBR presentations and milestone reporting materials that showcase outcomes and insights.