DickersonBakker

Data Analyst

• Analyze performance of direct mail, email, and digital fundraising campaigns, including acquisition, renewal, reactivation, and upgrade efforts.
• Evaluate donor behavior across channels, identifying patterns in response, giving frequency, average gift, and lifetime value.
• Support list strategy, segmentation, circulation planning, and channel integration through data-driven insights.
• Assess digital-to-mail and mail-to-digital interactions to inform coordinated fundraising strategies.
• Use SQL to query, extract, and manipulate large donor and campaign datasets from client databases and internal systems.
• Leverage AI-assisted analytical techniques (e.g., automated pattern detection, forecasting support, anomaly detection, and natural language summarization) to enhance analytical efficiency and insight quality.
• Perform segmentation, cohort analysis, and trend analysis to support targeting, personalization, and testing strategies.
• Translate complex analytical findings into clear, actionable recommendations for strategists, account teams, and clients.
• Design, build, and maintain Power BI dashboards and reports that track key fundraising KPIs, including response rate, cost per dollar raised, ROI, and donor lifetime value.
• Ensure dashboards are intuitive, accurate, and tailored to both internal stakeholders and nonprofit clients.
• Standardize reporting frameworks and definitions across campaigns and clients where appropriate.
• Incorporate AI-enabled features and workflows within Power BI and related Microsoft tools to improve automated insights, narrative reporting, and performance monitoring.
• Partner with internal teams and clients to ensure donor data cleanliness, consistency, and proper structure.
• Identify data quality issues and proactively recommend solutions to improve reporting accuracy and analytical reliability.
• Document data sources, assumptions, and methodologies to support transparency and repeatability.
• Collaborate with strategy, account management, creative, and production teams to inform campaign planning and optimization.
• Participate in client meetings as a data subject-matter expert, presenting insights and explaining analytical approaches.
• Support test design, evaluation, and post-campaign analysis for direct mail and digital initiatives.
• Mentor junior analysts and contribute to the development of agency-wide analytics best practices.
• Identify opportunities to improve analytical workflows through better use of Microsoft tools and automation.
• Identify and recommend responsible uses of AI to streamline reporting, automate repetitive analytical tasks, and improve scalability while maintaining data accuracy and governance standards.
• Evaluate and recommend enhancements to data models, dashboards, and reporting processes.

Senior Data Analyst

Director

• Own fundraising data end-to-end, from client data intake through reporting, attribution, and analysis.
• Define, document, and enforce data standards, intake requirements, QC protocols, naming conventions, and reporting definitions.
• Establish clear governance that reduces ambiguity, prevents rework, and increases confidence in reported results.
• Serve as the authoritative voice on data integrity and feasibility for DickersonBakker leadership.
• Identify and remediate legacy risks, inconsistencies, and undocumented dependencies across existing data workflows.
• Remain highly hands-on in day-to-day technical work, including SQL development, data modeling, ETL oversight, and Power BI datasets, especially during the first phase of the role.
• Audit existing queries, reports, attribution logic, and production workflows to identify gaps, inefficiencies, and failure points.
• Partner with Account Directors, Production, and Creative to ensure data requirements are clearly defined and accurately executed for campaigns.
• Oversee segmentation logic, appeal and ask strategies, attribution methodologies, and results processing for direct response programs.
• Ensure repeatable, trusted reporting supports QBRs, annual planning, and strategic decision-making.
• Advance attribution and forecasting capabilities, so insights are credible enough to influence fundraising strategy.
• Standardize reporting outputs used across clients while allowing for necessary customization.
• Own Power BI standards and datasets, ensuring accuracy, clarity, and usability.
• Support approximately 20 percent internal reporting needs while maintaining primary accountability to client fundraising data.
• Directly manage and develop one Data Service Manager, with responsibility to scale the function over time.
• Own relationships with external data contractors and vendors, ensuring work meets DickersonBakker standards.
• Reduce reliance on individual operators by building durable systems, documentation, and cross-training.
• Foster a culture of accountability, precision, and continuous improvement within the data function.
• Operate as a behind-the-scenes strategic partner to Account Directors, SVPs, and Operations leadership.
• Participate selectively in client onboarding conversations to ensure proper data collection and feasibility alignment.
• Provide clear guidance and guardrails to internal teams, including the authority to say no when data or reporting requests introduce risk or inconsistency.

Director of Data Services

Art Director

• Serve as the primary reviewer and approver for creative work in its final stages.
• Apply a consistently high standard for clarity, accuracy, tone, visual execution, and alignment with strategy.
• Make informed decisions to approve, refine, or redirect creative before it reaches senior leadership.
• Ensure creative work reflects client brand, donor psychology, and direct response best practices.
• Provide hands-on creative direction across copy and design for direct mail, email, digital, video, and integrated campaigns.
• Review and refine messaging, layouts, and storytelling to strengthen donor engagement and response.
• Partner with writers, designers, and freelancers to improve work quality through clear, actionable feedback.
• Catch errors, inconsistencies, or strategic misalignment before work reaches clients or production.
• Collaborate closely with Creative Services leadership, Digital, Project Management, Account, and Production teams to support smooth execution.
• Help uphold and reinforce creative standards, best practices, and brand consistency across Fundraising Solutions.

Senior Data Analyst

Director of Data Services

Associate Creative Director