Senior Events Marketing Manager
Dialpad
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $141,500 - $174,833 per year
Job Level
About the role
- Own enterprise tradeshow strategy
- Define event objectives, target audiences, pipeline goals, and success metrics aligned with enterprise sales priorities
- Lead exhibiting and sponsorship execution, including event selection, booth strategy, logistics, staffing, and onsite operations
- Own custom and modular booth programs in partnership with internal teams and external vendors
- Own multi-event budgets, forecasting, and ROI management
- Lead vendor selection and management, establishing scalable standards and preferred partners
- Partner with Marketing, Sales, SDRs, and Ops to drive target account coverage, lead capture, attribution, and follow-up
- Manage executive participation, including meetings, VIP programs, and speaking opportunities
- Define and report on event KPIs, including meetings, pipeline impact, and cost efficiency
- Deliver post-event insights and optimize event mix, execution, and staffing based on performance
- Lead and develop two direct reports through clear goals and ongoing feedback
- Build repeatable playbooks, systems, and operational standards
Requirements
- 5+ years of B2B events marketing experience, with deep expertise in enterprise tradeshows within SaaS or enterprise technology.
- Proven experience managing large-scale, multi-event budgets and complex vendor ecosystems.
- Hands-on ownership of custom and modular booth programs at major industry events.
- Strong cross-functional leadership skills, with experience partnering closely with Field Marketing, Partner Marketing, and enterprise sales teams.
- Highly organized and detail-oriented, with the ability to operate effectively in fast-paced, deadline-driven environments.
- Strong analytical skills, with the ability to connect event performance to pipeline and revenue metrics.
Benefits
- Competitive benefits and perks
- Robust training program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B events marketingevent objectives definitionpipeline goals managementbudget forecastingROI managementvendor selectionevent KPIs reportinglead captureevent performance analysiscustom booth programs
Soft skills
cross-functional leadershiporganizational skillsdetail-orientedanalytical skillsgoal settingfeedback deliveryteam developmentcommunication skillsstrategic thinkingproblem-solving