Dialog - Comunicação Interna

Marketing

• Define and execute a 360° marketing and content strategy aligned with Dialog’s identity and sales and retention objectives.
• Lead demand-generation initiatives: SEO, SEM, paid campaigns, email marketing, webinars, events and ABM.
• Directly manage the partnerships area and all related activities.
• Manage brand presence: social media, blog, media and strategic partnerships.
• Develop and maintain an editorial calendar covering top-, mid- and bottom-funnel content (e.g., articles, whitepapers, case studies, videos).
• Optimize the website and digital channels to convert traffic into MQLs, with continuous monitoring of KPIs such as CAC, LTV and ROI.
• Oversee the creation of sales materials: pitch decks, one-pagers, playbooks and enablement content.
• Monitor marketing and content performance (KPIs, pipeline, organic metrics and engagement) and present executive reports with actionable insights.
• Manage the marketing budget, prioritizing high-impact initiatives and maximizing ROI.
• Lead and develop a multidisciplinary team (production, content, digital, events), as well as external vendors and freelancers.
• Collaborate closely with Product, Sales and Customer Success to ensure alignment across positioning, customer journey and messaging.
• Represent Dialog publicly at events, webinars and partner/influencer groups.

Marketing and Content Manager