Marketing and Content Manager

Dialog - Comunicação Interna

Marketing and Content Manager responsible for driving a 360° marketing strategy at Dialog. Leading a multidisciplinary team to enhance brand presence, sales demand, and customer experience.

Posted 7/6/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies, managing budgets, and analyzing performance metrics to drive demand generation and optimize brand presence. Proficient in leading multidisciplinary teams and collaborating across departments to enhance customer engagement and retention.

Highest-signal resume keywords

360° Marketing StrategyDemand Generation InitiativesBudget ManagementMarketing AutomationAgile Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOSEMEmail MarketingContent DevelopmentKPI AnalysisVendor ManagementCrisis ManagementArtificial Intelligence ApplicationPerformance MonitoringExecutive Reporting

Soft Skills

LeadershipCollaborationCommunication

Tools & Technologies

RD StationHubSpotGoogle AnalyticsPower BI

Industry Keywords

Content StrategyBrand ManagementMQL ConversionCustomer JourneyStrategic Partnerships

About the role

Key responsibilities & impact

Define and execute a 360° marketing and content strategy aligned with Dialog’s identity and sales and retention objectives.
Lead demand-generation initiatives: SEO, SEM, paid campaigns, email marketing, webinars, events and ABM.
Directly manage the partnerships area and all related activities.
Manage brand presence: social media, blog, media and strategic partnerships.
Develop and maintain an editorial calendar covering top-, mid- and bottom-funnel content (e.g., articles, whitepapers, case studies, videos).
Optimize the website and digital channels to convert traffic into MQLs, with continuous monitoring of KPIs such as CAC, LTV and ROI.
Oversee the creation of sales materials: pitch decks, one-pagers, playbooks and enablement content.
Monitor marketing and content performance (KPIs, pipeline, organic metrics and engagement) and present executive reports with actionable insights.
Manage the marketing budget, prioritizing high-impact initiatives and maximizing ROI.
Lead and develop a multidisciplinary team (production, content, digital, events), as well as external vendors and freelancers.
Collaborate closely with Product, Sales and Customer Success to ensure alignment across positioning, customer journey and messaging.
Represent Dialog publicly at events, webinars and partner/influencer groups.

Requirements

What you’ll need

Bachelor’s degree in Communication, Marketing or related fields.
Practical experience with outbound marketing strategies.
Strong ability to manage budgets, analyze metrics (CPA, LTV, conversion) and provide executive reporting.
Experience with Agile Project Management.
Knowledge of marketing automation.
Proficiency in tools such as RD Station and HubSpot.
Experience using Google Analytics and Power BI.
Experience in vendor management and crisis management.
Advanced use of Artificial Intelligence applied to daily operations.

Benefits

Comp & perks

Health insurance
Home-office allowance
Flexible hours
Food allowance
Dental insurance
Cultural allowance
Meal voucher
Life insurance