Marketing

• Lead the strategy and execution of communications and promotional activities for all Japan products
• Develop and execute successful strategic marketing campaigns for the Japan region
• Establish strong marketing and communications goals
• Provide input into the Japan content strategy
• Lead and develop a marketing team
• Collaborate within the team and with regional marketing leads
• Engage with project managers and the regional Managing Director
• Responsible for audience definition and acquisition strategies
• Develop paid and organic programming
• Develop and execute the annual media buying plan
• Own and manage the regional marketing budget
• Analyze marketing performance and campaign effectiveness

DIA

Associate Director, Marketing