Associate Director, Marketing

DIA

Associate Director, Marketing leading integrated digital advertising campaigns across Japan. Overseeing a marketing team and driving creative strategies for engagement and financial performance.

Posted 4/16/2026full-timeTokyo • 🇯🇵 JapanSeniorWebsite

About the role

Key responsibilities & impact

Lead the strategy and execution of communications and promotional activities for all Japan products
Develop and execute successful strategic marketing campaigns for the Japan region
Establish strong marketing and communications goals
Provide input into the Japan content strategy
Lead and develop a marketing team
Collaborate within the team and with regional marketing leads
Engage with project managers and the regional Managing Director
Responsible for audience definition and acquisition strategies
Develop paid and organic programming
Develop and execute the annual media buying plan
Own and manage the regional marketing budget
Analyze marketing performance and campaign effectiveness

Requirements

What you’ll need

Bachelors degree in Marketing, Advertising, Communications, or related field
8+ years of marketing experience, including hands-on digital campaign execution (B2B preferred)
Strong experience across digital marketing channels, including email, content marketing, display, and lead generation
Proven ability to manage budgets, forecasts, and multi-channel campaigns
Excellent writing and editing skills with a sharp attention to detail
Fluency in Japanese and English (required)
Experience with social media management, analytics, and reporting tools
Familiarity with CMS platforms and digital marketing tools (e.g., Google Ads)
Working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign) and HTML is a plus
Experience with AMS platforms (e.g., Personify) is a plus
Ability to travel domestically and internationally as needed

Benefits

Comp & perks

Health insurance
Professional development
Flexible work arrangements

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingcampaign executioncontent marketinglead generationbudget managementanalyticsreportingHTMLAdobe Creative Suitemedia buying

Soft Skills

leadershipcollaborationcommunicationwritingeditingattention to detailstrategic thinkingaudience definitionproject managementteam development