DIA

Associate Director, Marketing

DIA

full-time

Posted on:

Location Type: Office

Location: Tokyo • Japan

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Job Level

Senior

About the role

  • Lead the strategy and execution of communications and promotional activities for all Japan products
  • Develop and execute successful strategic marketing campaigns for the Japan region
  • Establish strong marketing and communications goals
  • Provide input into the Japan content strategy
  • Lead and develop a marketing team
  • Collaborate within the team and with regional marketing leads
  • Engage with project managers and the regional Managing Director
  • Responsible for audience definition and acquisition strategies
  • Develop paid and organic programming
  • Develop and execute the annual media buying plan
  • Own and manage the regional marketing budget
  • Analyze marketing performance and campaign effectiveness

Requirements

  • Bachelors degree in Marketing, Advertising, Communications, or related field
  • 8+ years of marketing experience, including hands-on digital campaign execution (B2B preferred)
  • Strong experience across digital marketing channels, including email, content marketing, display, and lead generation
  • Proven ability to manage budgets, forecasts, and multi-channel campaigns
  • Excellent writing and editing skills with a sharp attention to detail
  • Fluency in Japanese and English (required)
  • Experience with social media management, analytics, and reporting tools
  • Familiarity with CMS platforms and digital marketing tools (e.g., Google Ads)
  • Working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign) and HTML is a plus
  • Experience with AMS platforms (e.g., Personify) is a plus
  • Ability to travel domestically and internationally as needed
Benefits
  • Health insurance
  • Professional development
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign executioncontent marketinglead generationbudget managementanalyticsreportingHTMLAdobe Creative Suitemedia buying
Soft Skills
leadershipcollaborationcommunicationwritingeditingattention to detailstrategic thinkingaudience definitionproject managementteam development