DHZ Fitness Europe GmbH

E-Commerce, Digital Marketing Specialist

DHZ Fitness Europe GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Nürnberg • Germany

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About the role

  • Responsible for the performance and optimization of our e-commerce presence (traffic, conversion, revenue)
  • Implement SEO/AEO measures to increase organic visibility
  • Plan and optimize email campaigns and automated customer journeys (e.g., with Maileon, Klaviyo, or Mailchimp)
  • Manage paid media activities (paid search & paid social) in collaboration with agencies
  • Optimize the digital customer experience (including A/B testing) in cooperation with UX/UI and creative teams
  • Analyze relevant e-commerce KPIs and derive concrete optimization measures
  • Maintain and update our product data (prices, availability, attributes, categorization)
  • Identify and implement upselling and cross-selling opportunities to increase average order value and repurchase rate

Requirements

  • Degree in marketing, business administration, communications, or a related field
  • At least 2 years of professional experience in e-commerce management/digital marketing
  • Fluent German and English (written and spoken)
  • Strong knowledge of common e-commerce platforms (e.g., Shopware, Shopify)
  • Proficient with Google Analytics, email marketing tools (e.g., Klaviyo, Mailchimp), and advertising platforms such as Google Ads and Meta
  • Strong organizational skills and persuasive communication
  • Analytical and data-driven working style
  • Experience coordinating effectively with creative teams and external agencies
  • Familiarity with conversion optimization tools (e.g., Hotjar, Optimizely)
  • Basic knowledge of HTML/CSS is a plus
Benefits
  • International environment with corporate stability
  • Team culture and collaborative working environment
  • 30 days annual leave (based on a 5-day workweek)
  • Flexible working hours
  • Mobile/remote working
  • On-site company gym
  • Excellent public transport connections
  • Employer-funded pension plan
  • Bicycle leasing
  • Deutschlandticket (national public transport ticket)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOemail marketingA/B testinge-commerce managementdigital marketingconversion optimizationHTMLCSSdata analysis
Soft Skills
organizational skillspersuasive communicationanalytical skillsdata-drivencoordinationcollaboration