Dexcom

Marketing Brand Lead – Consumer Health

Dexcom

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • Define & deliver the EMEA GTM plan: Build country‑specific launch and growth strategies, informed by market insights, consumer research, and brand positioning frameworks.
  • Lead brand positioning & messaging: Champion the consumer brand value proposition; ensure consistent, emotionally resonant storytelling across web, social, CRM, paid media, retail, and partner assets.
  • Drive multi‑channel acquisition & retention: Own media strategy and planning and lifecycle marketing (awareness → conversion → activation → retention), partnering with performance, CRM, and content teams to hit growth targets.
  • Orchestrate agency & partner execution: Brief and steer local creative, media, PR, and multi-channel campaign development & execution; set clear KPIs; manage budgets; and ensure on‑time, on‑brand delivery.
  • Enable e-comm & trade marketing: Collaborate with trade and commercial teams to build co‑marketing programmes, in‑store/online merchandising, and joint campaigns that accelerate adoption.
  • Turn insights into action: Translate segmentation, pricing, and volumetric learnings into test‑and‑learn roadmaps; run experiments to improve conversion, activation, and retention.
  • Champion cross‑functional alignment: Partner with Product, Brand, Market Insights, CX, Regional Commercial, and Legal/Regulatory for compliant, high‑impact execution across markets.
  • Measure what matters: Define KPIs, and reporting cadences; diagnose performance across channels; course‑correct with data‑driven recommendations.

Requirements

  • 10+ years in consumer marketing, brand management, or growth roles, ideally in consumer health, wellness, or consumer tech across multiple EMEA markets.
  • Proven success launching and scaling brands with differentiated positioning and multi‑channel GTM strategies (DTC and partner/retail).
  • Expertise in media planning, CRM/lifecycle, and performance optimisation; comfortable with experimentation and funnel analysis.
  • Strong storytelling & copy skills paired with rigorous analytical acumen; you can inspire creative excellence and insist on measurable outcomes.
  • Agency leadership experience and cross‑functional collaboration in matrixed, fast‑paced environments.
  • Familiarity with regulated categories and compliant claims development is a plus; retail/ecommerce and trade marketing experience is highly valued.
  • Bachelor’s degree and a minimum of 13+ years of related experience or a graduate degree with 6 years of related experience.
Benefits
  • A front row seat to life changing CGM technology.
  • Learn about our brave #dexcomwarriors community.
  • A full and comprehensive benefits program.
  • Growth opportunities on a global scale.
  • Access to career development through in-house learning programs and/or qualified tuition reimbursement.
  • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
consumer marketingbrand managementgrowth strategiesmedia planningCRMlifecycle marketingperformance optimisationstorytellingcopywritingdata analysis
Soft Skills
leadershipcross-functional collaborationanalytical acumencreative excellencecommunicationstrategic thinkingproblem-solvinginspirationbudget managementKPI definition