Destinations International

Director

• Serve as the primary point of contact for destination organizations seeking support on urgent policy or governance related issues and communicate guidance clearly through written and verbal channels.
• Present policy findings and recommended actions to member groups, board committees, partner associations and other stakeholders where appropriate.
• Develop written issue briefings, policy summaries and guidance documents that support destinations in responding to funding threats, structural changes and public accountability challenges.
• Monitor legislative and regulatory activity across the United States, Canada and other international markets and communicate key developments through presentations, webinars and policy briefings.
• Engage with industry associations such as the United States Travel Association (USTA) and others to communicate shared policy priorities and align messaging.

Director of Destination Policy

Operations

• Provide strategic and operational leadership for designation and accreditation programs.
• Lead the long-term strategy and evolution of the Destination Marketing Accreditation Program (DMAP).
• Collaborate with other teams to integrate the program into events, learning experiences, and outreach efforts.
• Act as a spokesperson for DMAP, engaging in presentations and webinars.
• Oversee the full accreditation lifecycle for DMAP, ensuring globally applicable evaluation practices.

Director, Designation Strategy and Operations

Vice President

• Develop and execute a comprehensive, multi-year IT strategy aligned with DI’s organizational goals, global reach, and member value proposition.
• Ensure all DI digital tools and platforms remain market-relevant, strategically aligned, and impactful for members by partnering with internal teams, external vendors, and industry experts to support the design, testing, integration, and continuous improvement of solutions.
• Partner with cross-functional teams to understand business needs and implement technology solutions that enhance efficiency and member experience.
• Identify opportunities to leverage technology and AI to strengthen DI’s competitiveness, connectivity, and operational excellence.
• Lead continuous evaluation of emerging technologies to determine organizational and member-facing applications.
• Serve as DI’s leader for member-facing technology experience, providing strategic guidance and technical partnership to ensure tools (CRM, AMS, CMS, portals, data products, communities, and learning systems) are intuitive, effective, well-supported, and aligned with member needs.
• Partner with members, committees, and industry stakeholders to understand needs and drive enhancements for digital tools.
• Develop onboarding resources, trainings, user guides, and best-practice toolkits to support member understanding and adoption of DI technology solutions.
• Foster a culture of continuous improvement by gathering member feedback, conducting usability testing, and analyzing digital platform performance.
• Act as an innovation partner to members, helping DMOs explore tools, integrations, and technologies that support their digital maturity.
• Represent DI as a thought leader on digital transformation, data, cybersecurity, AI, and innovation within the destination industry.
• Advance DI’s leadership in responsible AI adoption, including governance, ethics, workflows, and member use cases.
• Explore opportunities to maximize Microsoft Copilot, automation tools, and AI-driven enhancements for staff productivity and member experience.
• Identify and implement automation solutions that reduce manual processes and support scalable organizational growth.
• Monitor trends in digital ecosystems, association technology, and destination industry innovation to guide DI’s future vision.
• Develop and oversee DI’s Information Security Program (ISP) ensuring alignment with industry best practices.
• Monitor and respond to cybersecurity incidents; lead vulnerability assessments, penetration testing, and mitigation plans.
• Ensure regulatory and contractual compliance across systems and third-party vendors.
• Implement data protection protocols and lead quarterly staff security training.
• Establish and enforce governance frameworks including: Business Continuity Plan, Vendor Management Policy, Access Control Policy, Disaster Recovery Plan, Incident Response Plan.
• Drive compliance with relevant laws, regulations, and industry standards.
• Ensure high integrity, availability, and confidentiality of DI’s data systems.
• Oversee CRM/AMS, CMS, website infrastructure, and integrated systems to ensure seamless data flow and superior user experience.
• Lead data analytics initiatives that support insight-driven decision-making across the organization.
• Oversee DI’s IT infrastructure, networks, cloud environments, and enterprise systems ensuring reliability, security, and scalability.
• Lead technology procurement, budgeting, and vendor negotiations, ensuring high-quality and cost-effective solutions.
• Manage application lifecycle planning, updates, and modernization efforts.
• Lead, mentor, and develop a high-performing IT team with clear goals, accountability, and professional growth.
• Oversee helpdesk operations, ensuring timely resolution of issues and adherence to service-level agreements.
• Foster a culture of collaboration, innovation, member-centricity, and continuous learning.
• Lead complex IT projects from concept to completion using strong project management methodologies.
• Ensure clear communication, timelines, cross-functional collaboration, and successful delivery of outcomes.

Vice President, Information Technology

Marketing Operations

• Serve as the digital product owner for DI website and related systems, overseeing the technical roadmap, user experience, performance and optimization to ensure the website supports organizational goals and member engagement.
• Partner with the Vice President of Marketing to align digital platforms with organizational priorities and communicate progress, risks and opportunities.
• Manage and maintain digital platforms (Impexium, Higher Logic, Career Center, Iconik, OpenReel, etc.) to ensure system health, functionality and integration.
• Lead CRM and platform integrations to ensure seamless data flow, automation and cross-departmental visibility.
• Oversee event management technology systems—ensuring seamless integration, functionality and user experience across DI’s digital platforms.
• Collaborate with internal teams to support event-related digital needs and deliverables such as microsite content, mobile app updates, integration support, asset intake and post-event workflows.
• Oversee the full lifecycle of event media assets—by coordinating with internal teams and contracted vendors to manage post-event organization and upload to DI’s digital asset management (DAM) system for accessibility and quality control.
• Stay current on innovations, updates and new features within DI’s technology ecosystem to ensure all platforms are optimized for performance and user experience.
• Proactively identify opportunities to streamline workflows, enhance data insights and improve operational efficiency across departments.
• Serves as a strategic advisor to internal teams, recommending tools, automations or platform enhancements that align with evolving organizational goals.

Director of Destination Policy

Director, Designation Strategy and Operations

Vice President, Information Technology

Marketing Technology Manager