destinationone Consulting

Marketing

• The Brand Identity & Visual Language (50%)
• Become the Guardian of the "New Voice": We are moving towards a tone that is confident, direct, expert, and slightly edgy. You will own this voice across every touchpoint—from our website to our sales decks.
• Exceptional Design Execution: You will personally create (or tightly manage vendors to create) high-fidelity assets.
• Website as a Conversion Engine: You will own www.destinationone.ca. It is not a brochure; it is our primary salesperson.
• Demand Generation & GTM Strategy (50%)
• Fueling the Sales Fire: You will work lock-step with our Deputy CEO and Director of Business Development to create vertical-specific campaigns that generate qualified sales conversations, not just MQLs.
• Content That Converts: You will develop a content strategy that positions us as the undisputed experts.
• The Tech Stack: You will own our marketing automation, ensuring that every lead is scored, nurtured, and handed off to sales seamlessly.

Marketing & Brand Experience Lead