destinationone Consulting

Marketing & Brand Experience Lead

destinationone Consulting

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Job Level

Senior

About the role

  • The Brand Identity & Visual Language (50%)
  • Become the Guardian of the "New Voice": We are moving towards a tone that is confident, direct, expert, and slightly edgy. You will own this voice across every touchpoint—from our website to our sales decks.
  • Exceptional Design Execution: You will personally create (or tightly manage vendors to create) high-fidelity assets.
  • Website as a Conversion Engine: You will own www.destinationone.ca. It is not a brochure; it is our primary salesperson.
  • Demand Generation & GTM Strategy (50%)
  • Fueling the Sales Fire: You will work lock-step with our Deputy CEO and Director of Business Development to create vertical-specific campaigns that generate qualified sales conversations, not just MQLs.
  • Content That Converts: You will develop a content strategy that positions us as the undisputed experts.
  • The Tech Stack: You will own our marketing automation, ensuring that every lead is scored, nurtured, and handed off to sales seamlessly.

Requirements

  • 5+ Years of B2B Marketing Experience: Preferably in a high-growth SaaS, Tech-Enabled Services, or a highly progressive professional services environment.
  • A Killer Portfolio: You must be able to show us examples of campaigns you ran, copy you wrote, and designs you created that drove tangible business results.
  • Fluency in Design Tools: High proficiency in Figma and advanced Canva is required. You need to be able to execute your own visual ideas.
  • Data Literacy: You are comfortable in GA4, CRM dashboards, and Excel. You make decisions based on data, not gut feeling.
Benefits
  • This is not a role where you will be micromanaged.
  • You will have a seat at the leadership table, direct access to the CEO and Founder.
  • Competitive Salary + Performance Bonus based on Pipeline Contribution.
  • Virtual work environment.
  • The opportunity to put your signature on a brand that is about to disrupt a major industry.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcontent strategycampaign managementdesign executiondata literacylead scoringdemand generationGTM strategyvisual design
Soft Skills
communicationcollaborationcreativitystrategic thinkingattention to detail